Category Archives: Peel Here! Stickers of the 80s

Peel Here & SCREAM! Day 5…

It’s the start of the first full week of October and it’s been a great season.  The house is decorated, I’ve eaten my first Halloween Burger King Whopper, and I scoped out a bunch of fun new candy to buy this year for the trick or treaters.  So, surprise, surprise, but I have yet another sheet of vintage Hallmark stickers to share today for the Countdown to Halloween.  Keeping it chronological here is a sheet from 1984!

1984 Hallmark Halloween stickers 1

As the decade moves on the illustrations are becoming less eccentric and more tight.  This sheet is cool because it seems to be aimed at teachers to use on homework and tests that got good grades.  Love that there were seasonal stickers for school work.

Swing back by tomorrow for more Halloweeny stickers, and remember to check out the Countdown to Halloween for a plethora of other sites participating in the month-long blogging insanity.



Peel Here & Scream, Day 4!

It’s the first Sunday of the Countdown to Halloween.  It’s been a pretty good October so far.  The girlfriend and I decorated our place yesterday so there’s plenty of spooky stuff and orange lights all around the house.  Really getting into the spirit.  Today I have another Hallmark sticker sheet to share, this time from 1983.  Again, the illustration work on these is really fun and very much of the early 80s.  Just look at that ten ton chin on the witch in that top left sticker!  Love it.

1983 Hallmark

Tomorrow starts the first full week of the month so check back by for some more Halloweeny sticker fun. Though I’m not helping to run it this year, I urge anyone who digs this kind of season blog fun to check out the official Countdown to Halloween site for a list of hundreds of other sites participating in the month-long madness.


Peel Here & SCREAM! Day 3…

Welcome back to the Branded in the 80s Halloween Sticker Spooktac…er…actually I’ve decided to rename the countdown this year at the totally on point suggestion by my good buddy Paxton (of the Cavalcade of Awesome and my co-host on the Cult Film Club)! He came up with the Peel Here & Scream idea and I’m running with it.  Anyway, It’s day three and I’m moving right along through my favorite decade, this time to 1982 and yet another Hallmark monster-filed sticker sheet…

1982 Hallmark Halloween Stickers 3

This sheet is similar to the one I shared yesterday, but with a slightly cleaner illustration style.  I love the inclusion of the London After Midnight-esque vampire and the grave-digger skeleton.  Also, patches must have been huge in 82 because practically every character on this sheet has some sort of patch on their garments.  Now that I’m thinking about it I love the look of patches on a ghost as it reinforces the who entity under a sheet visual.  The one aspect of this sheet that’s off is the glaringly inappropriate wizard character.  Sigh, c’mon Hallmark, get your act together.  Monsters or bust!

Come back by tomorrow for another piece of vintage Halloween sticker ephemera, and be sure to head on over to the Countdown to Halloween to check out a metric ton of other sites participating in this month-long celebration of spooky goodness.


Peel Here: Halloween Sticker Spooktacular, Day 2…

Continuing the Halloweeny sticker fun this month, today I have another sheet of vintage Hallmark stickers.  This one hails from 1981 and has a really nice mix of monsters in a very fun early 80s illustration style.  I really miss this kind of loose cartooning in merchandising and company mascots…

1981 Hallmark Halloween stickers

I also really dug this sheet for the monsters that are included.  It’s pretty standard to see Vampires, Frankenstein’s Monsters, Witches and Werewolves, but this sheet also features Hags, Pumpkin-men, carnival barker skeletons and even a devil.  Pretty cool.

Swing back by tomorrow for another sheet of vintage Halloween stickers, and remember to check out the Countdown to Halloween website for a huge list of other participating websites in this season event!


Peel Here: Halloween Sticker Spooktacular

It’s hard to break tradition, and the October tradition at Branded is to do my very best to treat write about or share something Halloweeny every day until Halloween.  It’s the annual Countdown to Halloween, and this year is my 10th time celebrating this at the site.  There are a couple of changes this year for those keeping track.  First of all, I decided that it was time to step down from helping to run the official Countdown to Halloween site that I’ve been working on with John Rozum for the past five years.  It’s been an honor and a pleasure, and I still love working on it, but over the last year I’ve not only made a move across country, but I’ve also essentially started work on a second full time job as a freelance graphic designer.  If only there were 36 hours in a day.  Second, this lack of time has also bitten into my plans for a countdown this year and I’ve decided to not sweat it when it comes to a well developed theme.  Last year’s Month of Monster Squad was a crap ton of work and I’m so glad I was able to get it all done.  So this year I’m easing off on the throttle a little and have decided to concentrate on sharing some fun Halloweeny sticker ephemera.

So with that being said, here’s the first piece of vintage spooky sticker goodness that I just stumbled upon this past year.  This is a Hallmark sticker sheet hailing from 1980 and it features some seriously badass monsters totally rocking out.  This is the first time I’ve seen a one-off sticker sheet and thought that it absolutely needs to be adapted into an ongoing cartoon series!

1980 Hallmark Halloween Rock stickers

Also, I need that Frankenstein’s Monster illustration on a t-shirt pronto!

So check back each day this month for some more sticker fun.  And make sure to head on over to the Countdown to Halloween site where John Rozum is still keeping the spooky candles lit at the site which hosts a list of all the blogs participating in the Halloween festivities.


Peel Here #118: The Exhaustive Selectra Horror Prism Vending Stickers edition!

4560287382_404990f06c_oAs I approach my 10th anniversary of running Branded in the 80s I can’t help but feel a pull towards revisiting some of the topics and products that helped to launch the site back in 2006.  I’m a different person than I was at the outset and enough time has passed that I feel like I might have something more to add to those early articles.  Some of it is having a new perspective on the material, and some if it is finally having access to a much larger collection to showcase and the collector in me, the completest, is compelled to set about making something a little more definitive.

Back in 2009 I addressed one of my 80s era collecting holy grails when I wrote about a small collection of obscure horror movie-themed prism vending machine stickers.  Vending stickers are a hard thing to date because of their bootleg and disposable nature.  They don’t feature copyright notices so you kind of have to use context clues to date them.  As a kid, the only vending horror sticker that I manged to get my hands on was one featuring Clive Barker’s 1990 movie Nightbreed, so I assumed that the stickers were released in at least 1990, but I was also working under the assumption that the entire set of stickers (at the time I guessed that there were maybe 40-50 available based on some collections I saw online) were released at the same time.  Now I’ve managed to dig up some more information that leads me to believe that these stickers actually debuted in 1989 and were potentially released in waves throughout the end of 1990 or so.  But before I get ahead of myself let me bring it back to the beginning and talk a bit about what these are and why I love them so damn much.


As I mentioned I found my first sticker back in 1989 while my family made a big move from Florida up to New Hampshire.  At the time I was 12 and had been sort of weaning myself off of stuff like G.I. Joe and Transformers and was turning into an angsty teen who wanted to spend all of his time reading Uncanny X-Men comics and Stephen King novels, listening almost exclusively to Metallica and Megadeth, and watching horror movies.  By this point I’d seen and was mildly obsessed with both Hellraiser films and had just recently picked up a secondhand copy of Barker’s first Books of Blood short story collection.  I was also an avid reader of Fangoria and remember reading an interview with Clive Barker about his new project Nightbreed in the October 1989 issue.  So I was excited for the flick and sometime during the drive up to New Hampshire my folks stopped off at a restaurant that had one of those sticker vending machines in the lobby.  I’m not sure if it was a Pizza Hut or something more in line with a truck stop diner, as we were inclined to have stopped at either, but sometime on that trip I found a machine, slid my two quarters into the push handle and pulled out a little while cardboard sleeve that had a foil prism Night Breed sticker inside.  I was beyond stoked and as soon as we were settled into our new home my dad gave me an old black particle board bookcase from his office and the Nightbreed sticker was peeled off the backing and stuck prominently above my collection of horror paperbacks.

NightbreedI always loved that sticker, partly because it had different imagery than anything else I’d seen relating Nightbreed, and partly because of the super simplified art style of these prism stickers.  Much like art adoring trading card wax wrappers, there’s something that I find really appealing about the bloby, offset, screen tone colors and thick, bold shadowy style of the reproduced line art.  And very similar to my Barfo candy experience, after I found my first prism horror sticker I was never able to locate anymore for a very long time.  In fact it wasn’t until 2009 when I finally found a small set of 5 stickers on eBay, 20 years later.  I mentioned this in the previous piece that I wrote, but these are the type of collectibles that become really hard to find years after their release.  Not only are they most likely unauthorized bootleg merchandise, but they’re designed to be disposable.  I mean they cheapo stickers that are used to adorn trapper keepers and school notebooks.  These things are used, abused and thrown away, so it really rare to see them pop up on the secondary “antique” market.  The best resource for finding them over the last decade has been when small stockpiles of them have been unearthed in old storage lockers and they show up in bulk sets for upwards of $1k on ebay.  But since these are highly prized and sought after collectibles by folks in the horror fandom community they tend to get snatched up and resold individually.  Sometimes you can get a good deal and sometimes folks sell these for $100 a pop.  So if you’re looking to collect these I’d suggest watching eBay like a hawk and being patient.

Over the last 6 years I’ve been buying them here and there and before I knew it I had a pretty sizable collection.  I’m still not sure exactly how many different horror stickers were offered, but I’ve been able to identify at least 93 including variations.  On eBay I also stumbled upon a 1989 catalog for the company that produced and distributed them, Selectra, which answered the question of when they were originally released…

1 Selectra Catalog a

1 Selectra Catalog b

So, without further to do, here’s a gallery of all the awesome Selectra prism horror movie vending stickers that I’ve been able to track down (there are four that I know of that I haven’t gotten my hands on, a second Nightbreed one featuring Dirk Lylesberg, The Town that Dreaded Sundown, one with a lady being force-fed a spider from a movie I can’t identify and a Puppet Master sticker.)

A Nightmare on Elm Street 1   A Nightmare on Elm Street 1b   A Nightmare on Elm Street 4

A Nightmare on Elm Street 5   A Nightmare on Elm Street 5b   A Nightmare on Elm Street Freddy 1

A Nightmare on Elm Street Freddy 2   A Nightmare on Elm Street Freddy 2b   A Nightmare on Elm Street Freddy 4

I find it interesting that there were variations of the same sticker offered in slightly different formats.  Like there were some that were die-cut and didn’t have any prism material showing through the ink like with the second Freddy in the three stickers above.  Also, though obviously they are based on the same promo still of the character, two different artists tackled the stickers with one being way more accurate.  Then there are some that are just downright embarrassing in terms of execution like the Nightmare sticker on the far right in the row below…

A Nightmare on Elm Street 5c   A Nightmare on Elm Street Freddy 3   A Nightmare on Elm Street Freddy 6

A Nightmare on Elm Street Freddy 5   An American Werewolf in London   Bark at the Moon Ozzy Osbourne

Beetlejuice   Brain 1a   Brain 1b

Then there are weird variations like the two stickers for the 1988 movie The Brain above that are based on the same poster artwork but are vastly different in quality…

Blob   Friday the 13th Part 8   House

Brain Dead   Childs Play   Creepshow

It’s also interesting looking at the imagery that was used for the various movies.  Most of these draw from poster or VHS artwork while some of them, like the Child’s Play sticker above, are more interpretations of the movies, sometimes with some weird logo designs…

Critters   Day of the Dead   Deep Star Six b

Deep Star Six   Evil Dead2   Fly

Then there are some stickers which seem vague when it comes to the title of the film, or at least the entry in a series of films, like the Evil Dead II sticker above that drops the “II”.  Yet the Fly II sticker has the the correct title and tag line.  Weird…

Freakshow   Frightmare   Friday the 13th Part 6

Friday the 13th Part 5a   Friday the 13th Part 5b   Friday the 13th Part 7

Funhouse   Halloween   Halloween 4a

It’s also interesting to me to see what films managed to get stickers, and sometimes, specifically what films that are part of a series.  So some of the more obscure horror flicks like Frightmare and The Brain get stickers, yet as far as I know there are no Pumpkinhead, Night of the Comet, or Lost Boys stickers.  Then there is are stickers for the first and fourth Halloween flicks, but not parts two or three.  Can you imagine a sticker featuring all three Silver Shamrock masks from Halloween 3?!?

Halloween 4b   Hellraiser 1a

Hellraiser Pinhead 1   Hellraiser Pinhead 2   Hellraiser Pinhead 3

Then there are stickers, like the three Pinhead variations above, that were produced repeatedly.  I think there might even be a fourth variation of that design with a plain silver prism fill around the portrait.

Hellraiser   Hellraiser2a   Hellraiser2b

Hellraiser2c   Horror Show   Nightbreed

Nightmares a   Nightmares b

Howling b   Howling   Memorial Valley Massacre

Monkey Shines       Night of the Demons

Phantasm 2a   Phantasm 2b   Phantom of the Mall

Phantom of the Opera   Psycho 3b   Psycho3

Return of the Living Dead Part 2   Return of the Living Dead Part 2b   Return of the Living Dead Part 2c

I love seeing the differences between some of these variations.  I find it interesting how different each of these Return of the Living Dead Part II stickers came out…

Return to Horror High   Scanners   Scarecrows

Screaming Mad George 1   Screaming Mad George 2   Screamtime

I also think it’s interesting that of all films to be adapted into sticker we get not one, but two variations on Brian Yuzna’s Society (above), neither of which is the more famous imagery of the face emerging from a butt

Shocker 1a   Shocker 1b   Slaughter High 1

Slaughter High 2   Sleepaway Camp 3   Texas Chainsaw Massacre 3 Leatherface

Supernaturals 1   Supernaturals 2   Swamp Thing

The Gate a   The Gate b

They Live   Thou Shall Not Kill Except   ToxicAvenger

Vamp   Werewolf   Zombie Nightmare

So, are there any other Selectra prism horror vending machine stickers floating around out there that you’ve seen that I didn’t cover here?  I’m curious just how many different ones were made…

Peel Here #117: Nostalgia from two angles!

Getting old is weird.  As if succumbing to the crippling pull of childhood nostalgia in my mid-twenties wasn’t weird enough, lately I’ve been feeling a similar wave of emotion towards the content that I presented at the outset of this very website.  Back in 2006 when I started Branded I wasn’t sure exactly what form the site was going to take.  I know that I wanted to discuss a bunch of 80s era childhood memories, but I wasn’t concrete about how I was going to pursue that discussion.  It wasn’t until later in the year, after the podcasting bug had worn off a bit and I started switching my focus to writing that I hit upon something that really got me excited which was procuring a bunch of 80s era ephemera and scanning it to share and to be the spark of something to reflect on.  That’s when I decided to get my hands on as many examples of stickers from the decade that I could find, and in that search I reconnected with a piece of my childhood that (at the time) seemed that no one save one random eBay seller remembered, the 7-11 Slurpee lenticular rock coins from 1984-85.


I was so happy to have found a set of these and even happier when I realized that these were actually stickers and not just collector coins.  I wrote about them back in November 2006 and after scanning them in and sharing them felt pretty confident that I had these little bits of lenticular nostalgia nailed down and “out of my system”.  A few months later in an attempt to recoup the costs of sourcing so many stickers for the site I decided to liquidate my rather larger collection of stickers in order to use the dough to buy even more.  This created a couple of issues though.  For one, at the time vintage stickers were pretty damn cheap on eBay as it seemed like no one was actively buying them.  My hope was that buy selling all the stickers in one large lot I would have a better chance at making back at least what I put into acquiring them as it was an instant collection (featuring pretty much everything I covered on Peel Here for the first 60-70 columns).  Unfortunately I ended up taking a bath on the auction barely making back a fourth of what I originally spent on the stickers.  To add insult to injury, over the next few months I started to notice that the prices of 80s stickers on eBay started to exponentially increase.  All of a sudden people were in the market, so the meager funds I was about to recoup didn’t stretch all that far.


Well, at least I still had all of the scans I made right?  I figured that if nothing else I had all the imagery of the stickers and felt certain at the time that when ever I felt the nostalgic wave of sticker love wash over me I could just flip though the image archives I have on the site and saved to my hard drives.  I didn’t think about it much for the next few years, but eventually, around 2010 I started wishing I hadn’t sold so much of my collection.  There were a couple of examples in particular that just didn’t translate into the scans as well as I’d hoped, specifically all of the Lazer Blazers holographic stickers and the various lenticular stickers.  It was next to impossible to get scans of both images featured on the stickers (as evidenced above.)  Thanks to friends of the site and some decent eBay auctions over the past 9 years I’ve been able to reacquire a bunch of the lenticular stickers (like the Transformers and Go Bots puffy stickers), but the price of Lazer Blazers and the 7-Eleven Slurpee Rock Coins have been way too high to justify.

Well, after years of waiting and watching eBay like a hawk I finally managed to reclaim a set of the 7-Eleven Rock Coins for a very reasonable price and was super thrilled when they came in the mail this past week.


It’s so weird, but I feel like I’ve reconnected with an important part of what made Branded in the 80s work for me.  Back during the early days of the site I heavily used these in the site design.  Everywhere on the site that had bulleted lists (like the list of other sites I dig) I used a tiny sprite of the Dio rock coin.  It was too small for anyone to really notice, but I was happy knowing that they were plastered all over the site.


Looking back at the fact that I’ve almost been running this site for a decade has made me realize just how important it’s been in changing who I am, providing me with a ton of new connections to friends and was the portal to experiences that never would have happened otherwise.  These little lenticular stickers are a very specific symbol of that for me…

7  6

I’m glad I finally got my hands on these again, and having a second shot I’m gonna use this opportunity to showcase them a bit better by literally sharing them from different angles so hopefully folks can get a better view of them.  As an aside, I still find the collection of bands here really strangely eclectic (Rush, Loverboy, .38 Special, Go West, Ratt, Dio, Tears for Fears, Ozzy Osbourne, Huey Lewis and the News, The Police, Night Ranger, Billy Squier, Journey, Bryan and Adams, I guess it’s like MTV threw up all over these…)

5  3

Not only has almost entire decade past since I first shared these, but so many other things on the internet have changed that there are way more resources available to gleam a bit more of what the experience was like collecting these back int he day.  Back in ’06 there were a handful of vintage commercials available on youtube, but not quite to the extent that there are today where there seems to be a dedicated fanbase of people constantly ripping video from old VHS tapes.  So imagine my excitement when I stumbled upon this Slurpee commercial advertising these rock coins!

I’ve also since learned that this 1985 set is the second series.  There was another smaller series done in 1984 that had many of these same bands (and specific sticker coins), but there were a few differences including R.E.M., Krokus, the Tubes, and Big Country.  Also the Ozzy sticker was black instead of red.  I have yet to find a set of these 1984 stickers that aren’t astronomically priced, but there was one extremely blurry picture on eBay, so I figured I’d include it as proof that they exist.


It’s weird to realize that nostalgia is a motile phenomenon, that it grows with us as we age and isn’t just about the rose-colored view of our childhoods.  It’s also a very personal and selective thing that effects everyone differently.  Whereas I find myself getting nostalgic for the mid 2000′s and the start of Branded, I’ve yet to feel any real pull towards the my time as a teen in the 90s (which some exceptions for friends long gone).  Maybe it points to the fact that the 90s pop culture just didn’t grab me in the same way that the 80s have, and so that 80s nostalgia can jump to even my discussions about it.


Either way, I finally feel a little bit more at ease knowing that I’ve reconnected with these small bits of my past yet again, and hopefully this time I’ll have the foresight to hold on to them.  Even the Billy Squier sticker coin, which was the first one that I pulled from the bottom of a Slurpee cup in the summer of 1985….


Peel Here #116: The Extra Terrestrial Edition…

4560287382_404990f06c_oLately I’ve been going back through some of my older sticker posts here at Branded and looking for gaps in what I’ve covered (80s pop culture-wise.)  I was kind of surprised that I never invested in any E.T. stickers when I initially started collecting.  So I’ve since remedied that and thought it was high time I shared the handful of stickers I’ve picked up over the last year.  E.T. the Extra Terrestrial is one of those touchstone flicks that basically defines the childhood experience of the early 80s, establishing and creating the template for the glut of kid adventure films that would come in its wake.

The merchandising blitz for the flick touched on pretty much every possible product from lunchboxes to toothbrushes, so it was no surprise when Topps released a set of trading cards and stickers in 1982…

Topps ET Wax Wrapper

Like a lot of the Topps card sets this one featured a sticker-card subset which featured 12 cards instead of the normal 11 that Topps typically issued.  Not only was there an extra sticker to collect, but it was presented in a slightly weird format.  Usually Topps featured full card size, die-cut stickers, and this one did have a lot of them, but two of the cards are actually comprised of 16 mini sticker sheets.  I think this is the only time Topps did this if I’m not mistaken…

1   3   5

2         4


7   8   9

10   11   12

As was pretty standard for the time there were 9 different card backs which form a puzzle poster…

cardback poster

Topps wasn’t the only E.T. sticker game in town though as the merch blitz for the film was pretty damn intense.  I’ve only managed to pick up a few other examples of stickers, though I think they’re pretty cool, in particular these Diamond Toymakers Sniff-Ums scratch and sniff stickers (also from 1982)…


There were at least 4 different scents; from left to right Flower, Grape, Peanut Butter and Pine.  I love that the line art on these was repurposed so much within the set…

Next up is a Hallmark sticker sheet that I assume was meant for teachers to use on homework and tests….


I freaking love the idea of E.T. playing arcade games and I feel like this was a total missed opportunity in the film.  I was wonder if there were any Atari commercials featuring E.T. playing his doomed game, and sure enough there is a Christmas themed one where he does just that!  Also, while I’m on the subject there’s also another rad E.T. Atari commercial that features Andre Gower (Sean from Monster Squad) as Elliot too…

The last sticker I have to share today is another Hallmark sheet, though this one features just one single giant sticker…

Giant Sticker

I know there are way more E.T. stickers floating around out there (I’ve seen pictures of plenty of puffy and fuzzy stickers as well), but this is all I have in my collection.  Anyone have any other favorite E.T. stickers in your collections?

Peel Here #115: Gizmo Caca….so Toilet Paper…

4560287382_404990f06c_oI often describe the 80s as the pinnacle of pop culture brand merchandising; a time when no promotional idea was off the table no matter how weird or nonsensical.  Case in point, in the summer of 1984 Warner Bros., in conjunction with Amblin Entertainment, released Joe Dante’s Christmas horror masterpiece Gremlins in theaters.  The merchandising push for the film was huge with a plethora of products and tie-ins like lunchboxes, toys, bed sheets, cereal, pajamas, and even candy bars.  By far the weirdest promotion was a series of mini sticker sheet pack-ins with Scott Toilet Paper!

Scott Toilet Paper Gremlins Stickers 1984 1

Don’t get me wrong, I think this is pretty damn awesome and I wish toilet paper companies still had these sorts of neat promo items.  I mean we all have to buy it, so it might as well come with free stickers for the new Nick TMNT cartoon or Guardians of the Galaxy flick right?!  But who exactly was this promotion aimed at?  I mean kids aren’t making the TP purchasing decisions in the household and if I had to guess, anyone old enough to be buying their own TP in 1984 was probably not the target audience for this flick.

Anyway, there were four different mini sheets of two stickers available featuring Gizmo, Stripe, and Billy…

Scott Toilet Paper Gremlins Stickers 1984 2

As a last thought on this promotion, considering that the toilet paper in the scan above has designs on it, how cool would it have been if the designs were of Gizmo and Stripe?!  Gizmo caca, or Gizmo meet caca… ;)

Since it’s been awhile since I’ve been posting Peel Here columns regularly and Gremlins stickers in general, here are a couple of other sticker sheets I’ve added to my collection in the last few years.  These were released by Hallmark back in 1984…

Hallmark Gremlins Stickers 1984

I love the slightly cartoon-y illustrations in the above sheet, though I think Stripe is way too chipper.  And is he playing with the same little clown dolls that Rickey was playing with in Better Off Dead on Christmas morning?  Weird…


This next sheet is all about Gizmo cuteness.  It’s kind of hilarious how cute these sticker sheets skewed considering how demented the film actually is…


Peel Here #114: Gordy Scratch ‘n Sniff stickers!


As I get older I often wonder how much the elementary school experience has changed for kids over the last 30 years.  I mean there are some obvious advancements in technology with tablets and smartphones in the home that have kids pseudo-computing and interfacing with software at a much younger age, but the basic curriculum and environment has to be pretty much the same right?  I mean for pre-K to 1st grade there has to be a lot of glitter, paste, construction paper, safety scissors, crayons, and macaroni art right?  Then you move on to that sweet D’Nealian newsprint writing paper with the blue and red guidelines right?


I guess what I’m getting at is that I wonder if kids still get cool stickers on their graded homework and tests if they did a good job?  This was such a staple of my youth that I can’t imagine a world where this no longer applies.  One of the reasons that I was wondering is that it occurred to me the other day that I don’t think there are any companies making scratch and sniff stickers anymore.  Granted, I’m not trolling the school supply warehouses, but S’nS stickers aren’t being stocked in Hallmark stores or at places like Target or Walmart as far as I can tell.  So it’s kind of sad to think that kids may not be getting their papers back with a sticker that smells like gasoline or peanuts…

Well, anyway, I’ve written about scratch and sniff stickers at length before, mainly focusing on my personal favorite brand of stickers from my youth, Trend.  Back when I was first working on my Peel Here column I did a four part series on my collection of Trend stickers (Part 1, Part 2, Part 3, & Part 4), and I pretty much hit on my favorite stickers and scents (man oh man do I love the smell of a gasoline scratch and sniff sticker.)  I also did a column on my collection of CTP scratch and sniff stickers which I don’t remember quite as well from childhood, but I know they were pretty damn popular (along with Mello Smello and the originator, 3M.)  For years I assumed that those were the big brands in sniff stickers, but after doing some digging recently I found another company that was producing sniff stickers in abundance in the 80s called Gordy.  They did a large series of Big League Chew, Bubble Yum, and Tootsie Roll-branded sniff sticker sets, but the stickers that really grabbed my attention recently are their in-house sniff stickers in the more standard 50-cent-piece size…


These stickers came in sets of thirty six Smelly Packs, with two sheets of eighteen stickers, each sheet featuring three scents for a total of six scents per pack.  This was a lot different than the rest of the companies making scratch and sniff stickers which tended to keep the stickers limited to one scent per pack.  So these Gordy sets were really geared towards the sticker collector to maximize their collection.


From the research I’ve done and the stickers I’ve been able to acquire I think there were about 72 different stickers in this series (I’ve only been able to get my hands on 57 of them though…


Though Trend stickers will always have a special place in my heart because that’s the brand and imagery I have the most intense nostalgia for, I think these Gordy stickers are quickly becoming my favorites.  First off the artwork on the stickers is amazing and way more in the realm of cartoonist’s rendering from the Sunday comics than just the straight up doodle-style of Trend…

Gordy Scratch and Sniff 19


…but there was also a whole heck of a lot more interesting, horrid and weird scents!  Where as Trend had a few “bad” smelling stickers, Gordy is packed full of examples like Barn Yard, Booze, Sewer, Dead Fish, Garbage, and Bad Breath!


These smelly stickers are the equivalent of what Bernie Bott’s every flavor jelly beans are for kids today.  I’m surprised there wasn’t a vomit sticker, though granted, there are still 15 stickers I haven’t accounted for…


Getting back to the cartoonist style of the illustrations, so many of these drawings remind me very much of the work of Evan Dorkin in his Dork series of comic books.  I mean, just look at these Raspberries below!


That isn’t to say that there weren’t a ton of “good” scents too.  I also love that the drawings aren’t gender specific for the most part.  These more “girly” scents below feature some fun artwork that I think boys or girls growing up in the 80s would have dug…


I also think the sets that were released are interesting.  All of these scans are fresh off the exact sheets they were originally sold in, so in some cases the trios make sense (like Perfume, Rose and Lilac), bu then you also have sets that are kind of insane combinations (like Raspberry, Blueberry and Tuna Fish?!?)  Then there are some that were just way ahead of their time like this combination of pastries, pies, cakes, and bacon.  Yeah, Gordy knew bacon was going to invade this market in the coming years…


I like the tone of the humor in some of these stickers as well, like the fact that the Lemon sticker had a joke about getting a shitty car…


…or that coconut is another term for crazy.








And finally, a sticker that I’ve shared before when the super rad Belle Dee sent me scans of her childhood sticker collection a few years ago.  Probably the sexiest, most inappropriate for kids sticker that I’ve ever laid eyes on.  Behold, the majesty of the Gordy Banana sticker, which is just, well, bananas!