Tag Archives: slimer

Hi-C Ecto Cooler is back and it’s….

…Glorious!

image1ssdBut before I get to that, let me back up a second.

One of the most bittersweet nostalgic experiences is the yearning for food and drink products that are long gone from this Earth.  I mean, so many other things can easily be revisited.  The prints and master tapes of long lost television shows and movies are typically stored in studio vaults and can be re-released at will (well, as long as it’s profitable.)  Old books and magazines are all floating around in dusty second hand and comic shops (or in the middle of a precariously stacked section of trash in a horder’s bedroom.)  Any pretty much every toy, video game or or plush doll is available on eBay, Etsy, or digitized as a rom for your downloading pleasure.  But defunct food and drink products become extinct by design.  Sure, there are actually plenty of old, full boxes of cereal, cans of pasta and cases of soda readily available for purchase, but it is all beyond safely consuming (not that some amazingly brave souls aren’t trying.)

So where does that leave a generation of kids who grew up loving certain tastes and textures?  It leaves us mostly unfulfilled.  Hey, no one ever promised us we’d have Keebler Pizzarias, Quackers, Fruit Corner branded fruit snacks, Bonkers candy, or yes, Hi-C Ecto Cooler forever.  And on the scale of things that one needs to survive in this world, re-experieincing the flavor sensations of old junk food is pretty low.  That being said, when left to our own devices we will try pretty damn hard to recreate those products.  Whether it’s finding the closest possible substitutions (did you know that El Sabroso brand Salsitas chips make a pretty damn good stand in for Keebler Pizzarias?)…

pizzaria substitution…or trying our best to recreate the recipe.  About five or six years ago an Ecto Cooler recipe started floating around the internet.  I’m not sure who originated it, but I scoped it at my bud’s site, Strange Kids Club, and tried it myself for a special Halloween treat.  It consisted of 1.5 cups of sugar, 1 packet of orange Kool-Aid mix, 1/2 packet of Lemonade Kool-Aid mix, 3/4 cup orange juice (with no pulp), 3/4 cup of tangerine juice, 14 cups of water, and 4-5 drops green food coloring.  The concoction tasted pretty close, but it was way off in consistency and because it used orange and tangerine juices as a base it was way too opaque.

homemade ecto coolerAnd backing up again for a second, why is Ecto Cooler so beloved anyway?  Where did this drink originate? Well, it might be a bit of a surprise to some but Ecto Cooler as we know and love it is actually a rebranded version of one of Hi-C’s earliest flavor varieties from 1965, Citrus Cooler Drink (which was the same green, tangerine-flavored 10% juice drink…)

Image courtesy of Dan Goodsell

Image courtesy of Dan Goodsell

That’s right, kids and families have been chugging that sweet green tangerine drink since the 60s.  In 1986-87, as part of a deal to work a Real Ghostbusters cartoon promotion into the Hi-C drink line the Citrus Cooler was rebranded to Ecto Cooler and featured everyone’s favorite ugly spud Slimer on the packaging.  Though the actual drink was not new, it was one of the coolest and longest lived of all the Ghostbusters merchandising tie-ins that not only outlasted the cartoon series it was shilling, it far exceeded the company’s expectations fandom-wise.  Even if it was just a rebranded Citrus Cooler, a who generation of kids thought it was new and amazing.  It was like drinking citrus-flavored ectoplasm, or as I used to think of it, the essence of Slimer. It’s such a simple tie in that fit so perfectly that it became a part of the fabric of so many kid’s lives for a full decade (from 1987 to 1997.)

old ecto 1 Old Ecto 2In 1997 the Slimer and Ghostbusters promotional aspect of the drink was dropped and it was again rebranded to Shoutin’ Orange Tangergreen for the next few years.  In fact, back before I started Branded in the 80s, around 2001 or 2002 I was doing some research online to try and find out if Ecto Cooler was still being manufactured when I stumbled on a site called X-Entertainment (run by Matt from Dinosaur Dracula.)  Pretty sure it was there that I learned that the drink was now called Shoutin’ Orange Tangergreen, and after reading his article I just had to have a taste of Ecto Cooler again.  Unfortunately no stores in my area at the time stocked it, so in what seemed like a very desperate and insane choice at the time I ended up contacting a store in upstate New York and had them ship me a case down to Georgia.  I think I paid something crazy like $40 in shipping for $9 worth of the drink, but for a couple months or so I had my Ecto Cooler nostalgic drink fix.

Since it was so expensive to procure, I didn’t try and order any more, so I was unaware until recently that the drink had one final rebranding back in 2006.  The Coca Cola Company brought the drink almost full circle by renaming it Crazy Citrus Cooler before finally retiring it for good a year later in 2007.  I think it was pretty safe to say that up until the announcement of the new Paul Fieg Ghostbusters movie starring Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon, Ghostbusters and nostalgic food fans had given up any hope that we’d ever have a taste of that electric green tangerine flavored beverage.  Thus, the fan concocted recipes began bouncing around the internet and a hundred online petitions to Coke were created.  Every time there was a whisper of a potential Ghostbusters 3 movie in the works all of us fans would speculate as to whether it would be a big enough deal to raise Ecto Cooler like a spectral form from the junkfood graveyard.

Then a few months ago something amazing happened.  With all the hubbub surrounding the new Ghostbusters flick taking the internet by storm, a lone empty can of Ecto Cooler popped up on eBay that very possibly signaled the return of our beloved juice drink…

the canIt looked official, was obviously not vintage (because of the calorie count shield and the 2016 Coke copyright), and was hotly bid over.  In fact, it topped out at about $200.  Now this is noting new for empty Ecto Cooler packaging.  There are routinely empty cases, juice boxes, and even full 32 ounce cans popping up on the auction site for up to $300.  But at the time no one was quite sure if this was an elaborate ruse or the real deal.  And if it was the real deal, wouldn’t it be less impulsive to wait until the movie came out to get cans at retain for way cheaper?  But this is the life of Ecto Cooler fans, and really all nostalgia fans.  We pay crazy amounts of money for tangible evidence of our pop culture obsessions.

Well, it turns out that that can was in fact the real deal, and we can fast forward back to the present and this past Thursday when a handful of bloggers and websites received care packages from Hi-C containing a very special advance shipment of one of the most desired soft drinks of the past 30 years, Ecto Freaking Cooler!

box 1I have to hand it to the marketing department on the production of this advance giftbox.  Having it designed to look like a cross between a ghost trap and a containment until was pretty rad.  The two doors on top flip open to reveal the contents inside, a single can and juice box of the newly released Ecto Cooler…

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Rounding out this set is a small barrel of toy slime which as you can see in the first picture above made for some great photo opportunities…

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So how about the taste?  How closely was the Coca Cola Company able to reformulate the original taste of Hi-C Ecto Cooler?  Perfectly.  To me it tastes the same as it did back in 2002 when I last had it, and as close as I can remember to those hazy days in the 80s when I was drinking a 32 ounce can every week.  In fact, I had pretty much no doubt in my mind that it would taste the same as it’s a specific product variety that they’d manufactured for over 40 years before they retired it in 2007.  I mean, it’s only been 9 years since it was last on store shelves, though it feels more like 20 since it wasn’t called Ecto Cooler since the late nineties.

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It was hard getting accurate pictures of just how green this amazing drink is, but rest assured, it looks exactly as you remember it too.  As an added bonus, the Hi-C logo on the can changes colors when the drink inside is chilled.  Pretty nifty little design element.

The cans and juice boxes should be hitting retail chains on May 30th.  I’m going to go ahead and say that your best bet will probably be checking out your local Target or Wal-Mart, which typically carry specialty movie tie-in merchandise like this.  My hope is that much like the original launch of Ecto Cooler, this one outlasts the movie that it’s tied to and that it hangs around for the next decade.  But just in case, stock up because it’s advertised as being a limited run only…

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So, are you excited for the return of Ecto Cooler?  Any plans to do anything crazy with it, like making popsicles, mixed drinks, or baking?  Will you be checking your local stores on May 30th?

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Awkward Toy Family Photos…

Though I’ve been more or less away from the site for the last few months, I’ve still been mucking about with some geeky nostalgic stuff.  In particular I’ve been having some fun on Instagram taking a series of photos of my current toy collection.  Since I’ve broken down and started picking up some more vintage toys lately (ones that I used to own not mint on card or in box), as well as picking up some modern nostalgic figures here and there, I thought it would be cool to jumble these up and create some goofy Awkward Toy Family photos to document the collection.  That’s one of the things that I enjoy about Instagram is that it only takes a few minutes to grab a few toys from the shelf and snap a picture before heading out to work.  It’s never going to replace Branded, but when I’ve got a crap ton of real life things eradicating my time to write, it’s a great way to still feel engaged. So, with that in mind, here are some of the photos I’ve shot over the summer…

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This is one of the first I shot, and it was just totally on a whim.  I love the idea of Faker giving piggyback rides.  My good buddy HooveR had sent me this Captain Power figure and that small act of kindness is pretty much what helped me break through my aversion to procuring loose, used, old toys.  I had forgotten how cool the Captain figure was and had a blast pairing him up with my Masters of the Universe figures, so I just said “screw it” and started hitting up eBay.  So thanks Hoov! ;)

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Speaking of the Captain, here’s a photo for a failed 80s band that could never reproduce the popularity of their first and only major label record.  Emmdubs, a swell dude I follow on the social media was kind enough to send me his old Miles Mayhem figure, and I had just recently picked up that sweet Tux Go Bot mint on card at a local antique shop for only $7.

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I envisioned this photo as three hard working dudes getting together after a tough day of doing whatever jobs requires wearing these cumbersome masks.  Emmdubs has also sent me this Matt Tracker figure, and I went ahead and pulled the trigger on two of my favorite childhood action figures from the Star Wars and G.I. Joe lines (the AT-AT Driver and Wet Suit.)

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Next up is my cadre of feathered heroes including Quicksilver from the Silverhawks (the only Silverhawks figure I owned as a kid), Jason from Battle of the Planets, and Gizmoduck from DuckTales.  I had this GD cereal premium as a teen and cherished it so much that I turned it into a lucky necklace and wore it to my high school graduation.  Some ridiculous teacher saw it and snatched it away from me and I never found her to get it back.  By the by, man is it ever hard to find a decent condition Silverhawks figure.  The chrome plating wears off so easily so 97% of the loose figures I’ve seen look terrible.  Took forever to find this one…

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Here’s a weird toy robot family photo including my all time favorite Transformer Sideswipe, Cliffjumper, a cool Decoy of Smokescreen, and my favorite Go Bots toy, the Super Go Bot Psycho!

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Switching gears a bit, here’s a picture of some of my favorite childhood motorcycles (Sly and Piranha & Brad Turner and Condor from M.A.S.K. along with Afterburner from the Transformers.)

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Here’s another early one that I’ve posted before featuring a D&D Wardule, Tonto from the Gabriel Lone Ranger line and a demon from Blackstar.

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For those of you who are longtime readers you’ll know that I love Robo Force and I REALLY love their sweet hugging action feature…

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Remember that time He-Man and Teela ended up in the spirit world and really needed some help getting the new tenants of Castle Greyskull to move out?  Beetlejuice was not the greatest option, but they had to try…

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Some of my favorite super hungry and ornery aliens and ghosts!

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Hands down, my favorite G.I. Joe figure had to be Dial Tone.  Such an under appreciated figure and character.  He’s posing with a sweet water color portrait by the kickass Christopher Tupa!

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I also ran across some of my Micro Machines star wars tiny mini figures, so I did a couple of shoots with them and their larger counterparts.  Admiral Ackbar can not repel cuteness of that magnitude!  As for the Gamorean Guard and Greedo, I think the guard got the better end of this trade by far…

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And speaking of Greedo, last but not least, Greedo playing Space Invaders (which was what I was fiddling with while recording a recent episode of the Nerd Lunch podcast with the Retroist as a guest…)

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So check me out over on instagram.  I try and post regularly and do my best to keep it fun!

 

I’m a member in good standing in some pretty prestigious clubs…

I thought I wasn’t going to find time to post this week, but I didn’t want to sit on the following cool stuff for another month (considering I’m going into Halloween lockdown mode soon.)  I recently had a few extra bucks lying around (rare these days) and felt like it was a great opportunity to pick up some really cool stuff from a couple of really swell sites.

Up first is the mega-awesome 8-Bit Zombie Kid’s Club Pack!

I’ve been drooling over the neat clothes at 8-Bit Zombie for awhile, but I always tend to miss out on the shirts that I really want considering they’re released in pretty low print runs and tend to be gobbled up ultra fast.  So when I saw the tweet go out announcing the release of their new Kid’s Club pack I didn’t hesitate and ended up grabbing one post haste.  Let me tell you, I think I would have plunked down the price of admission for their retro custom lunch box alone.  Included in the pack are the super cool lunch box with artwork by Matthew Skiff (featuring such pop culture, cartoon and video game luminaries as Slimer, King Hippo, Cobra Commander, Mr. T, My Pet Monster, Skullface, and Castle Greyskull, as well as 8-Bit’s own Thrashor zombie skater), a club patch, a swell “Nickelodeon Slime” green club t-shirt, and a handful of stickers and buttons.  8BZ was also kind enough to include a vintage pack of Topps TMNT trading cards and a neat M.U.S.C.L.E. figure (#146, Playerman, the living record player!)

One of the aspects that I really dig about 8-Bit Zombie is their keen sense of design and ostentatious use of branding, which always gets me excited.  Heck, even the box they sent the club pack in was covered with awesome branded rubber stamps featuring some of their past t-shirt designs as well as their various 80s-inspired logos.  Sadly, the Kid’s Club Pack is currently sold out, but I’ve heard rumblings of future offerings in the works, so keep your eyes peeled and maybe you can also become a member in good standing…

The second awesome pack I picked up came from the multi-talented Tommy Day over at Top Hat Sasquatch

Tommy recently had a limited run of rad THS t-shirts screen-printed, and he’s currently offering them over at the site (though I’m not sure how many he has left, so if you want one you better head on over and put in an order!)  I was so excited to open the delivery, not only because the t-shirt is swell, but because he also packed a vintage TMNT goody bag to go along with the purchase.  It goes without saying that I love getting stickers, but the buttons and cool trading cards were a great bonus.  Believe it or not, that pack of ALF cards contained a card I desperately needed to complete my set!