Tag Archives: Rainbow Brite

Apparently 8 is the magic number…

So, in just a couple of weeks Branded in the 80s will turn 8 years old.  Though it’s kind of arbitrary, we tend to focus on the “big” anniversaries in the five-year increment territory, but I had a couple of milestones I really wanted to hit when I started this project.  The first was making it to the seven year mark because I have a special fondness for that particular digit.  The second is marking the 8th birthday of the site because again, it has a special meaning to me.  I first dreamed of having my own little spot on the internet back around 1998.  I’d been farting around the interwebs via AOL and Compuserve and I really wanted to stake out a small piece of the digital landscape to do something.  My best friend, who was in the midst of getting his computer science degree at the time, had just recently built a website for a class project and he promised me he’d help me build one of my own.  It never materialized, though a lot of that had to do with my not knowing exactly what it was that I wanted to do with a website.  Regardless, that marks the beginning of what would eventually become Branded, and it took me eight long years of brainstorming and procrastinating before I eventually settled on what I wanted to do.  So in the back of my brain I’ve always hoped that I’d be able to keep this thing going at least as long as it took me to get it off the ground.  Well, mission accomplished I guess.  As for my next milestone, well, I don’t really have one I guess.  I’m kind of curious to see what will happen at the eleven year mark considering that will mean that I would have spent slightly more time talking about the 80s than the decade itself lasted.

Anyway, when I look back at where the site started and where it really took off for me the one aspect that kind of changed everything was when I started investing in a pretty stupidly large collection of 80s stickers to scan and share.  Part of this came out of wanting to acquire a bunch of the stickers I had as a kid, but another was that there was a distinct lack of sticker scans floating around on the internet and I felt like it was an opportunity to contribute a small portion to the digital nostalgic pop culture zeitgeist.  One of the aspects I love about the nostalgia-minded community is the eagerness to share the cool junk that we love.  So it was pretty neat timing that while I was thinking back on all of this I was approached by the cool lady behind the rad RainbowBrite.co.uk website with to help share some fun stuff.

cologo01She obviously runs a pretty neat Rainbow Brite fan site, so she acquired a bunch of info and ephemera to post up there.  But in her research and collecting she’s amassed a bunch of other cool non-RB stuff that she felt needed to get out there.  So she graciously offered to send me some scans of a pretty neat 1985 Mattel Events Guide to share here at Branded.  Tying this in a bit more into my silly milestone is that I just happened to turn eight the year this Event guide was published (seriously, there has to be something to this, numerology-wise…)

Mattel Events Guide 1

These event guides were sent out to retailers as a way for Mattel to bolster excitement for their product lines and I’m sure to secure a larger market share of the retail market by encouraging stores to increase orders and devote more shelf and peg space to Mattel stuff.  They did this by helping to host local in-store meet and greet events with some of Mattel’s most popular brands and characters.  So if you were lucky enough to shake hands with Skeletor at a Toys R Us back int he day, most likely this was one of the guides that the store had to help them schedule and promote the event…

Mattel Events Guide 2

It’s really cool to get a glimpse into this aspect of the marketing and promotion of some of our favorite toys from back in the 80s.  Not only is it cool to see some rad artwork that only exists to promote these in-store events (like the neat illustration of the Hot Wheels play area that was shipped to the store), but it’s also awesome to see and read about some of the swag for the event that was either given away (like the Hot Wheels kid’s drivers licenses) or became a “free item with purchase” like the super cool Hot Wheels combination watch/wallet below!

Mattel Events Guide 5

1985 was also a great year for Mattel toys because they were hip deep in the Marvel Secret Wars toy line…

Mattel Events Guide 4

What really struck me about this Secret Wars event is that it wasn’t just geared towards boys.  Mattel makes it clear that “boys AND girls” will received a free water color poster.  That kind of inclusion back in the 80s seems pretty rare, but then again, Mattel worked on some pretty progressive toy lines like these two favorites, Princess of Power and Masters of the Universe!  I mean I know most of the boys who were into He-Man were also secretly into She-Ra…

Mattel Events Guide 3

Man, I feel like I missed out so much on these in-store events.  I never managed to attend one and after reading through this guide I feel like I missed out on some amazing experiences and swag.  So, I wonder if a little boy could have been initiated into the Legion of Good receiving a free golden power ring and poster?  I sure as hell hope so.  Also, holy crap, a 15 foot high replica of the Crystal Castle?!?  How awesome would that have been to see?  I wonder if the stores had to ship them back or of they were ordered to destroy them.  I have to imagine that one of these must have made it into a private collection.  Hell, at that size it would practically be big enough for kids to play in as a fort.  The mid boggles at the possibilities…

Mattel Events Guide 6

Apparently for ’85 Mattel introduced new full body costumes for He-Man and Skeletor.  I’ve seen photos of buff guys in the He-Man duds before, but never a full body costume like this complete with toy-accurate mask and all.  I like that they even managed to replicate the spiny fin on Skeletor’s wrists (like on the toy…)  Sadly there was no 15 foot Castle Greyskull or Snake Mountain, but there were some pretty rad glow in the dark posters!

Mattel Events Guide 7

A lot of this stuff has to be pretty rare.  I searched for awhile and couldn’t find and example of the glow in the dark Masters of the Universe poster (not even on He-Man.org!)  So it;s cool at least to get a glimpse into this promotional world to know that this stuff exists.  FYI, there’s a bit more to this Event Guide, specifically the Rainbow Brite section, but if you want to see that head on over to the cool RainbowBrite.co.uk to find out what was in that in-store event.  Thanks again to them for sharing this rad piece of 80s toy ephemera and helping to make the nostalgia community that much richer!

Mattel Events Guide 8

 

Taking a Closer Look at an Awesome Bedroom!

I was recently inspired by Tim over at Flashlights Are Something to Eat and Johnny at Freddy in Space to finally get off my butt and write about a topic I’ve been meaning to get to for what seems like forever, namely, taking an awesome 80s film and finding cool stuff in the background that makes said film even more awesome.  Specifically I wanted to take a closer look at some of the kid’s bedrooms that I kind of obsess over.  Not sure if I’m going to make this a reoccurring column just yet, but either way I wanted to focus on just one room today.  Probably my favorite kid’s bedroom in an 80s flick, let’s take a closer look at Sara’s room  from 1987′s Adventures in Babysitting!

Adventures in Babysitting

So, Matt at Dinosaur Dracula recently wrote about this room, mainly to point out the inclusion of a certain plush toy that I’ll get to in a minute, and pretty much anyone who has seen this flick knows that Sara is mildly obsessed with a nordic Marvel character that goes by the name Thor (ever heard of him?), but there is a metric ton of other cool stuff in this room…

AIB 1 Small

So, let’s take a look at what I was able to spy in the room.  In the screen shot above we of course have a ton of Thor references (which I haven’t numbers because that was just going to get out of hand) including the large cut-out standee on the wall to the right, the wicked awesome Thor bedspread, the Thor Halloween mask hanging from the right bedpost, and the super cool drawing of Thor on the rainbow bridge to the upper left of the bed.  So, what else is hiding in this image…

1). A Wrinkles Puppy puppet plush made by Ganz in the early 80s.

2). A Geoffrey the Giraffe Toys ‘R Us plush

3). A Cabbage Patch Kids plush.

4). Transformers Walkie Talkie (the 2nd handset in in another shot)

5). Giant Donald Duck coloring book.

Here’s a closer look at that Transformers Walkie Talkie and the Wrinkles plush…

Wrinkles Transformers

There’s some sort of big action figure behind the walkie talkie that I can’t place (purple, yellow and red with a silver head), any guesses?

*UPDATE #1* You guys are quick!  Huge thanks go out to Jaime of Shezcrafti.com and Matt of Geektarded for solving a couple of the toy mysteries!  As Ms. Hood points out in the comments, the large plush on the bed is none other than one of the Pillow People, in particular Punky Pillow!

pillow people

Dr. Geektarded identified the toy behind the Transformers Walkie Talkie as an Inter-Changeables Cosmobot, a re-colored Micronauts Biotron figure.

Inter-Changeables Cosmobot

Photo from Microforever.com

This sequence moves pretty fast as the camera pans across the room, so most of these shots are kind of blurry, but let’s take a look at another shot a few frames past the first…

AIB 2 Small

The Thor reference count now jumps from 4 to 7 as there are two more drawings on the art desk and a third on the floor next to the dresser.  But what else is there to spy in the room?

6). AMToy Super Pickle Hot Dog Plush hanging from the ceiling…

7). A Rainbow Brite plush, the Sprite known as Sparks (and this is the second series Hatful Sparks – ’cause he has an Indian headdress…)

8). A super rad poster of Jelly Beans that I felt I had to point to…

*UPDATE #2* I don’t know where that Hot Dog is from (Thanks to Jack Frost for solving the Hot Dog mystery!), but I managed to find a clearer picture, as well as a better one of Sparks…

Spark Hot Dog

Moving right along, here’s out next screen shot…

AIB 3 Small

Okay, I’m officially going to give up counting Thor references because there are like a billion on the floor by Sara.  I will say that it’s rad how often she can be seen sporting the Thor helmet.  More importantly, this shot has two more awesome background elements…

9). A Lots-a-Lots-a-Legggggs plush toy.

10). Probably my favorite background spotting, a 1985 Transformers Soundwave Cassette Player by Durham Industries that actually plays full size tapes (many thanks go to Steve at the Roboplastic Apocalypse for helping me identify this rad piece)!  I had never heard of this tape player existing before I spotted the over-sized Soundwave in the background.  So cool!

Soundwave Leggggs

AIB 4 Small

There was one straggler that I couldn’t get into the same screen shot with the last two, another favorite spotting in this room…

11). A Darth Vader “The Force” Light Saber from 1983!  I had Luke’s green one form Return of the Jedi.  For those that don’t remember, these had hollow plastic blades that were designed to catch the air to make some pretty wicker saber noises.  Reis at the Dork Horde has a great write up about his Vader Saber

AIB 5 Small

Next up we have three more Thor sitings with another large standee, the light switch cover above it (not on the actual light switch as it’s one of those weird paddle switches) an another drawing above that.  And on the shelf to the right…

12). Transformers Dinobots Snarl wall clock from Concept Clocks (which happens to have a reversible image plate with the Insecticon Bombshell on the other side!)  It’s so damn rad that Sara is also a major Transformers fan…

AIB 6 Small

In the above shot you can get a better look at that Thor drawing on the wall (and there’s another off to the right.)  But let’s take a look at the bookshelves shall we…

13). A Disney Fluppy Puppy plush.

14). A 2nd set of Transformers Walkie Talkies, this one shaped like Optimus Prime

*UPDATE #3* I have no idea what that red plush is next to the Transformers clock.  It looks like it has a ton of sharp teeth though. *Thanks to Newton G. of Infinite Hollywood for identifying the red toothy plush as LB the Bounder from Teddy Ruxpin!

Optimus Fluppy

LB the Bounder Teddy Ruxpin

And for the last screenshot, a much more recognizable background item…

AIB 7 Small

15). A My Pet Monster plush.  Always wanted one.  Never got one.

So there you have it.  Sara from Adventures in Babysitting has a pretty darn awesome bedroom filled with all kinds of rad toys,  a lot of which I wished I had as a kid.  Did you spot anything that I missed?

*UPDATE #4Can anyone identify the grey and red robot by Sara’s feet?  Thanks to Tintod at the wicked awesome Junk Fed for identifying the robot at Sara’s feet as none other than a Jim the Politician remote control robot!

Jim the Politician

Other Awesome Bedrooms I’ve covered…

Eugene’s Room from The Monster Squad

Mikey’s room from the Goonies

David’s room from Flight of the Navigator

Robbie’s room from Poltergeist

Ben’s room from The Explorers

Pee Wee’s room from Pee Wee’s Big Adventure

Elliot’s room from E.T.

Fred Savage’s room from The Princess Bride

Josh’s room from Big