Tag Archives: Peel Here

Peel Here #114: Gordy Scratch ‘n Sniff stickers!

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As I get older I often wonder how much the elementary school experienced has changed for kids over the last 30 years.  I mean there are some obvious advancements in technology with tablets and smartphones in the home that have kids pseudo-computing and interfacing with software at a much younger age, but the basic curriculum and environment has to be pretty much the same right?  I mean for pre-K to 1st grade there has to be a lot of glitter, paste, construction paper, safety scissors, crayons, and macaroni art right?  Then you move on to that sweet D’Nealian newsprint writing paper with the blue and red guidelines right?

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I guess what I’m getting at is that I wonder if kids still get cool stickers on their graded homework and tests if they did a good job?  This was such a staple of my youth that I can’t imagine a world where this no longer applies.  One of the reasons that I was wondering is that it occurred to me the other day that I don’t think there are any companies making scratch and sniff stickers anymore.  Granted, I’m not trolling the school supply warehouses, but S’nS stickers aren’t being stocked in Hallmark stores or at places like Target or Walmart as far as I can tell.  So it’s kind of sad to think that kids may not be getting their papers back with a sticker that smells like gasoline or peanuts…

Well, anyway, I’ve written about scratch and sniff stickers at length before, mainly focusing on my personal favorite brand of stickers from my youth, Trend.  Back when I was first working on my Peel Here column I did a four part series on my collection of Trend stickers (Part 1, Part 2, Part 3, & Part 4), and I pretty much hit on my favorite stickers and scents (man oh man do I love the smell of a gasoline scratch and sniff sticker.)  I also did a column on my collection of CTP scratch and sniff stickers which I don’t remember quite as well from childhood, but I know they were pretty damn popular (along with Mello Smello and the originator, 3M.)  For years I assumed that those were the big brands in sniff stickers, but after doing some digging recently I found another company that was producing sniff stickers in abundance in the 80s called Gordy.  They did a large series of Big League Chew, Bubble Yum, and Tootsie Roll-branded sniff sticker sets, but the stickers that really grabbed my attention recently are their in-house sniff stickers in the more standard 50-cent-piece size…

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These stickers came in sets of thirty six Smelly Packs, with two sheets of eighteen stickers, each sheet featuring three scents for a total of six scents per pack.  This was a lot different than the rest of the companies making scratch and sniff stickers which tended to keep the stickers limited to one scent per pack.  So these Gordy sets were really geared towards the sticker collector to maximize their collection.

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From the research I’ve done and the stickers I’ve been able to acquire I think there were about 72 different stickers in this series (I’ve only been able to get my hands on 57 of them though…

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Though Trend stickers will always have a special place in my heart because that’s the brand and imagery I have the most intense nostalgia for, I think these Gordy stickers are quickly becoming my favorites.  First off the artwork on the stickers is amazing and way more in the realm of cartoonist’s rendering from the Sunday comics than just the straight up doodle-style of Trend…

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…but there was also a whole heck of a lot more interesting, horrid and weird scents!  Where as Trend had a few “bad” smelling stickers, Gordy is packed full of examples like Barn Yard, Booze, Sewer, Dead Fish, Garbage, and Bad Breath!

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These smelly stickers are the equivalent of what Bernie Bott’s every flavor jelly beans are for kids today.  I’m surprised there wasn’t a vomit sticker, though granted, there are still 15 stickers I haven’t accounted for…

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Getting back to the cartoonist style of the illustrations, so many of these drawings remind me very much of the work of Evan Dorkin in his Dork series of comic books.  I mean, just look at these Raspberries below!

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That isn’t to say that there weren’t a ton of “good” scents too.  I also love that the drawings aren’t gender specific for the most part.  These more “girly” scents below feature some fun artwork that I think boys or girls growing up in the 80s would have dug…

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I also think the sets that were released are interesting.  All of these scans are fresh off the exact sheets they were originally sold in, so in some cases the trios make sense (like Perfume, Rose and Lilac), bu then you also have sets that are kind of insane combinations (like Raspberry, Blueberry and Tuna Fish?!?)  Then there are some that were just way ahead of their time like this combination of pastries, pies, cakes, and bacon.  Yeah, Gordy knew bacon was going to invade this market in the coming years…

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I like the tone of the humor in some of these stickers as well, like the fact that the Lemon sticker had a joke about getting a shitty car…

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…or that coconut is another term for crazy.

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And finally, a sticker that I’ve shared before when the super rad Belle Dee sent me scans of her childhood sticker collection a few years ago.  Probably the sexiest, most inappropriate for kids sticker that I’ve ever laid eyes on.  Behold, the majesty of the Gordy Banana sticker, which is just, well, bananas!

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Peel Here #113: Finally, Rainbow Brite

4560287382_404990f06c_oAfter breaking out the TV Guides recently and writing about the 1986 Fall Preview issue it got me thinking about a handful of the other columns here at Branded that I haven’t touched in years.  There was a time when I was buying vintage stickers left and right to share here at the site, but I had sort of hit a wall about 6 years ago when the vintage sticker market began to boom and the prices on the secondary market were getting insane.  Things have cooled down a bit over the last couple of years as the cultural nostalgia has begun shifting its laser focus from the 80s on to the 90s, and the prices have started to fall a bit.  Granted, not enough that I can justify completely diving back into vintage sticker collecting, but enough that I occasionally pick up some new stuff from time to time.

One of the 80s era branding holes in my sticker collection that I’ve been meaning to fill for years is Rainbow Brite.  I remember watching the movie (RB and the Star Stealer) and loving it, but being a boy I never had any of the plush or PVC figures, so it’s one of the series that I’m mostly unfamiliar with.  With the recent news that there is a new cartoon launching, I thought it would be fun to share some of these vintage Hallmark sticker sheets I picked up awhile ago that were released back in 1983…

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Sort of like Strawberry Shortcake there seems to be a ton of color-themed characters in the series, and a good chunk of them are featured in these stickers sheets.  Above we get some examples of Canary Yellow, Patty O’Green, and Red Butler along with the fluffy white Sprite Twink.  Of course there’s also Rainbow Brite herself, and below we get to see her stallion Starlite…

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I thought it was cool to see this villain specific sheet as well featuring Murky (the evil Super Mario looking guy) and his bumbling fuzzball of a sidekick Lurky.  I love their sweet doom buggy/go-cart ride as well!

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Here are some more of the Sprites including Romeo (the red one), OJ (the orange one), Spark (the yellow one), Lucky (the green one), Champ (the blue one), and I believe IQ (the purple one)…

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I’m assuming these were released all throughout the year as I found some for Valentines day (below) and summer beach-y fun (above)….

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…as well as amusement park fun like this next sheet.

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And finally we have something that’s seasonally appropriate for today (being the beginning of December), a Christmas sheet!

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Now, I wonder if there were ever any puffy stickers?  Or fuzzy, faux-felt stickers for the Sprites?!?

Cereal Killers sticker cards series 2!

This is a great week for those in the mood to buy some cool stuff! Not only did the second series OMFG! minifigure Kickstarter begin, but on Tuesday Wax Eye officially started selling the second series of their awesome Cereal Killers sticker cards!  I absolutely adore the first series and I was super curious to see what Joe Simko and crew had in store for their second helping of sugary, gory insanity…

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These are available in two formats, either in a hobby box of 24 packs (as pictured above), or in the super cool mini cereal box edition (pictured below.)  Either way you’re guaranteed to secure a base set of the sticker cards this time out, though I do have to admit that I had a lot of fun trading my extras last time…

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Here are a few examples of what’s in store this time out…

To sweeten the bowl, so to speak, this time Simko is also offering even more special chase cards too!  There are three new blacklight/glow in the dark stickers…

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…as well as silver spoon foil cards, sketch cards, and the ones I’m super keen on getting my hands on, Sugar Gitter cards!

7494947684_d8e865808a_oYou can find Wax Eye on Facebook!  Tell ‘em Branded in the 80s sent ya!

Wax Paper Pop Art #34, A Very Special Episode in which Klinger Doesn’t Cross-dress…

I had a fun conversation with a fellow on twitter this week about the line of M*A*S*H action figures that was released back I the early 80s.  I find it fascinating that series like M*A*S*H and Dallas were merchandised as much as they were considering they’re more or less aimed at an adult audience.  In particular, the idea of dedicating a line of trading cards to a dramedy like M*A*S*H just seems insane.  “Got it, got it, got it, ooohh, a Hot Lips Houlihan!  I’ll trade you two Klinger’s for your Father Francis…”

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I guess when Doc and Lifeline weren’t enough medics to collectively care for your battle-damaged G.I. Joes, you could always call in the M*A*S*H unit.  And it lightens my heart to know that kids had a Father Francis figure to see those poor souls, the ones with the broken O-rings, got the last rites they deserved…

Wax Paper Pop Art #33, The Arcade and Video Game edition…

It’s been a long time since I was super excited to catch an upcoming Disney animated film that wasn’t a Pixar creation.  That’s why I was so happy after catching the Wreck-It Ralph trailer that was released this week.  Though I’m not usually all that happy with non-voice actor casting, John C. Riley sounds great as the titular character, and the film has the potential to do for video game characters what Roger Rabbit and Toy Story did for cartoons and toys respectively.  In honor of the trailer, here’s my collection of arcade-centric Wax Wrappers from the 80s…

1st up is the 1980 Fleer Pac-Man wrapper…

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Next, from1982, the Topps Donkey Kong stickers

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Moving right along, we find ourselves in 1983 with the Topps Video City set

Finally, here are four wrappers from the 1989 Topps Nintendo Game Packs featuring Mario, Link, The Princess, and the spin-off set of Temporary Tattoos released later that year.  By the by, I talked about these Nintendo stickers in the Peel Here column before

 

 

Wax Paper Pop Art #32, Drawn to women who are drawn bad…

It seems odd that in just over six years of running Branded in the 80s I haven’t really talked about a film like Roger Rabbit.  Hmm, I’ll have to remedy that in the future.  In the meantime, here’s the wax wrapper for the 1987 Topps card and sticker set…

Wax Paper Pop Art #31:Duh Da Duh Duuunnnn, Dun Dun Dun!

Since I’ve been starring at my tiny Hot Wheels A-Team van all week, and since I have a contest going where you can win one of these toys, I decided that this would be a good time to share my 1983 Topps A-Team wax wrappers…

I talked about the stickers from this card set a while back too.

Wax Paper Pop Art #30, the Big Hairy Ape edition…

This week’s Wax Paper Pop Art is all about big hairy apemen.  Whether it’s the hilarious misadventures of an unruly adopted sasquatch with the 1987 Topps Harry and the Henderson’s card and sticker set (which I talked about here)…

…the weird romance and ennui of the master of the apes, from the 1976 Topps King Kong card and sticker set…

…or these next two wrappers from 1967 and 1969 (respectively) featuring the Topps Planet of the Apes card sets.

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Which reminds me, I need to break out my Planet of the Apes cartoon DVD and watch it again…

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Wax Paper Pop Art #29, Assembling some of the Avengers…

Well, it’s Friday and I’m really looking forward to the weekend and catching the Avengers sometime tomorrow morning.  Seems like a good opportunity to share my two main Marvel comics wax wrappers.  First up is the wrapper for the Topps Marvel Comic Book Heroes Stickers from 1974

I didn’t have any wrappers that were more in line with the Avengers, so I figured it’d be fun to pair the above with my favorite wax wrapper of all time from the 1979 Topps Incredible Hulk card set!

Here’s to hoping the Hulk gets to smash a bunch of stuff tomorrow…

Wax Paper Pop Art #28, The Ewoks Join the Fight!

Wow, I can’t believe it’s been almost a year since I slapped together a Wax Paper Pop Art post.  I’ve got to get on the ball and finish scanning my collection so I can start these up again.  In the meantime, and in honor of my BFF Wicket W. Warrick stuffed toy, here are a couple of wrappers from Topps Return of the Jedi card series circa 1983…

I find it fascinating that the designers decided that out of all the Ewoks they could have featured on one of these wax packs they decided to include a baby.  Granted, they were cute as hell, but aesthetically speaking wouldn’t Logray or Chief Chirpa have been a better choice?