Tag Archives: Impel

My name is Robare, Shawn Robare Advertising Detective…

10710926_10152738966882328_5146327273773526587_nThis past Friday a super cool Branded in the 80s reader from Spain (Emilio D.) sent me a bunch of pictures of cool Spanish VHS and DVD releases of The Monster Squad in response to my Dead Media Library article showcasing a bunch of the home video releases of the film.  Included in the batch of pictures was also an interesting Spanish newspaper advertisement from 1988 (that he found here) for the movie that was a little “mixed up”.  I wanted to take a second and examine it for a bit because there’s some really fun aspects going on in this 26 year old piece of amazing ephemera…

Spain-Monster-Squad-Ad

So first and foremost, the Spanish title of the film is Una Pandilla Alucinante (also the title used in Latin America), which roughly translates to An Amazing Gang (squad is Escuadrón, which we’ll see in some other posters later in the week by the way.)  Right off the bat (pun fully intended) Monster Squad super fans will notice the font in the title is the same for the North American release, but if you scroll down to the bottom you can also see the credits are clearly in English (well, mostly) and are for MS.

Now, the artwork.  So, that’s clearly a painting of Vincent Price on the left there, and as any fans of his later work will know this artwork comes from the poster for his 1981 anthology horror comedy The Monster Club (directed by Roy Ward Baker and also starring John Carridine and Donald Pleasence.)

TheMonsterClub_quad_UK_GrahamHumphreys-1

So, weighing this, The Monster Squad/The Monster Club, I can see how this goof up happened, especially when you consider it was in another country where they might not be as versed in our films, etc.  In fact, for years before Monster Squad was available to purchase to the public on VHS (or more importantly DVD) my mom would always try and hunt it down for me as a birthday gift.  Being on top of the scuttlebutt of the film’s release I would always tell her not to bother, that it wasn’t available, but she was adamant and would call every Suncoast, Best Buy and Media Play in town and try and order me a copy.  Of course she wasn’t quite sure what it was she wanted, so aside from being super caring and sweet she would always inadvertently order copies of The Monster Club (or Little Monsters on occasion)  as it was all these folks could order from their distributors!  So I kind of have a strange affinity for this foreign newspaper editorial mix up!

But wait, look more closely at the ad, because this is just where it starts getting interesting (I say realizing that I’m quite possibly the only one who actually finds this interesting…)

Spain-Monster-Squad-Ad

Is that Herman Munster off to the right?!?  Why yes, yes it is!  He is very obviously missing from the original Monster Club artwork.  Now aside from it being a cool little addition (I do so love that TV series), it kind of becomes clear that the reason he was added into the art is so that all five Monster Squad monsters are present and accounted for!  So this wasn’t actually a mix up per se, but intentional.  Weird.

HermanBut wait, there’s more changes.  The Mummy and the Creature?  Though they look really neat, they were also NOT in the original artwork!

Mummy Creature

TheMonsterClub_quad_UK_GrahamHumphreys-3

There was a weird four-eyed beast, and, well, I think that might actually be a Frankenstein-esque monster that they changed into a mummy.  My head is spinning.  At this point I’m wondering what actually happened that lead them down this convoluted path to get to the final advertisement?!?  Why didn’t they just use the Craig Nelson artwork like 90% of the other countries in the world?  So.  Weird.

Then there is the tagline/artwork text which reads…

El Conde Dracula
Frankenstein
El Hombre Lobo
La Momia…
Nos visitan juntos por primere vez.

Which roughly translates to: Count Dracula, Frankenstein, The Wolfman, The Mummy… Visit us for the first time.  The Creature (or Gillman) totally gets the shaft.

Well, there you have it.  This is the kind of stuff that both excites me and makes me wonder if I chose the wrong career path in life.  How can I make a living out of staring at 30 year-old ephemera to figure out mysteries that absolutely no one on Earth cares about?  My name is Robare, Shawn Robare Ephemera Detective…

 Well, now for today’s trading card…

Monster Squad Wrapper

Today’s card is #3, My name…IS HORACE!

3 Horace F-B

countdown button 200 2014 Robare

One of the few non-candy treats I could really sink my teeth into!

So, confession time.  I was a, er, late trick-or-treater quitter, or how ever you phrase that concept.  I had a hard time giving up the costumes and pillowcases when I got into middle school, and even the first couple years of high school.  I was never one to “do what I was told”, and lets be honest, going door to door in your local neighborhoods at night dressed up like a monster getting free candy?  How in the hell does one just quit that?  That’s like quitting smoking (I hear) or heroin (a closer comparison I would have to guess.)  Anyway, I had a very hard time giving up the ghost (costume), and found myself going door to door with a small group of like-minded geeky friends back in 1991.  My costume?  I was Riff Raff from Rocky Horror.  But I didn’t have moolah in the costume budget for a fake bald cap or wig, so I wore an old fireman’s helmet my ex-EMT uncle gave me.  My concept?  Riff Raff was a volunteer fireman on the weekends.  Everyone needs a hobby.

Halloween 1991

So, when I wasn’t awkwardly telling folks to give me treats, smell my feet and all that junk, I was pretty big into collecting comics, and more specifically, at the time Marvel trading cards printed by Impel.  I had a huge collection of the 1st-3rd series cards, and even though I was a die-hard Topps kid, Impel really impressed me with their card quality.  So, where am I going with this?  Well, in addition to my rather large candy haul that year (king-size pillowcases were the way to go), there were some surprises mixed in that had me way more excited than the eventual chocolate-induced stomach aches that awaited.  When I got home that night and dumped the bag of candy out on the floor I saw a very familiar logo at the bottom of a pack of trading cards I didn’t even realize made it into my loot…

impel

That’s right, in 1991 Impel marketed a tiny set of Universal Monster Trading Card Treats that folks could buy and give out instead of candy.  Though I’d normally frown on this sort of non-candy treat heresy, I was actually really excited to see these.  Not only was I a pretty big fan of trading cards, I was also a budding monster fanatic too.  Unfortunately I didn’t have the wherewithal to archive these cards (or any of the tons of Universal Monster merch that littered the shelves that year), and I have no idea what ever became of the specific ones I scored that night.  But as luck would have it, on my first trip up to Bel Air Maryland to meet Jaime from Shezcrafti.com, we stumbled into a local antique store that just happened to have a few packs in stock for super cheap.

Universal Monster Trading Card Treats 1 600

As far as I know the set consists of six cards featuring the main stable of the Universal Monsters including Dracula, the Wolfman, the Mummy, the Creature, and Frankenstein’s monster and his Bride.  Now I’m not calling the Bride “Yoko” or anything, but seriously, remove her photo-bombing behind from that card art and you’d have a mean Monster Squad rogue’s gallery.  Just saying…

Universal Monster Trading Card Treats 2 600

I do like that someone (either the artist or someone in the design department at Impel) decided to stick the Bride and the monster on the same single card.  I’m sure Impel wanted these to be six to a pack for some reason.  Anyway, I like that you get a nice range of portraits and group shots on these cards, and I’m so glad the Creature get’s his own featured card considering he tends to get overlooked on a lot of merchandise…

Universal Monster Trading Card Treats 3 600

So the Wolfman gets kind of screwed on the cardbacks.  His synopsis story is eschewed in favor of a “Night Safety” hint.  Also, nice job on the monster movie release date brain teaser Impel, I mean the answers are printed right under the question and they’re not even tiny or upside down!

Thinking about these cards and organizing the monster-themed GPK stickers for my main countdown this year has me wondering, why hasn’t Topps put out a Halloween themed set of Garbage Pail Kids in time for the holiday (you know, for treats?)  I would literally go broke buying boxes of spooky gross stickers.  Topps, get on that.