Tag Archives: hallmark

Peel Here 122: Filling in the gap of the Shirt Tales

4560287382_404990f06c_oIt’s kind of crazy, over the last 10 years I’ve collected, traded and sold so many 80s stickers that I often forget what I’ve already acquired or written about here at Branded.  Part of this is because so many of my stickers are sitting in stacks packed away in boxes (and have been for years) because I haven’t found a great way to store or display them.  Over the past few months I’ve been amassing a small collection of Hallmark Shirt Tales sticker sheets thinking that, that was a brand I had yet to write about.  When I sat down to put this Peel Here column together I surprised myself when I realized that I had already written about some Shirt Tales stickers almost 9 years ago.  Well, luckily, the sticker sheets I’ve been collecting did not overlap with what I’d written about before, so now I can fill in the gaps with some more vintage Shirt Tales stickers…

The Shirt Tales made their Hallmark debut back in 1980 as a series of greeting cards, stationary and stickers.  The characters were created by Janet Elizabeth Manco and featured a series of happy, rotund and super furry animals wearing multicolored t-shirts.  These shirts usually featured some sort of salutation or emotion, especially at the outset of the brand.  There were a bunch of different animal characters, none of which were named until later on when the cards became super popular and the company was grooming the brand for additional merchandising.  Of the original animals featured, only one, Rick Racoon, would be a stand out that would make it past the greeting cards and stickers on to the cartoon.  Here’s an example of one of the earliest sheets released in 1980…

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This one has a fun collection of animals including a walrus, koala, pig, rabbit, beaver, cat, monkey, and Rick the Raccoon up on the top right.  In this second sheet, you can see a progression of the art style on these critters from rotund/cutesy to slightly more realistic.  There’s also some new animals including a penguin, skunk, bear, and what I believe is a tiger at the bottom center, though I do not think this is considered Tyg.

1980 Shirt Tales stickers

A context clue for these characters is the copyright date underneath them.  These first three sheets were all released in 1980, and all of these characters were created that year.  Later on, when we get into the characters that male it onto the cartoon, you’ll notice that they retain their copyright date on the sticker sheets (so you’ll see a 1980 next to Rick for instance.)

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This fourth sheet has a continuation of the art style evolution as the characters are becoming more and more aligned with how they’d look in the eventual cartoon.  This sheet is also fun because the stickers were flocked and you could feel the fur on them.  This was released in 1981, and on it you’ll notice the introduction of three more of the permanent characters, Pammy (the panda), Bogey (the orangutan), and Tyg (the tiger.)

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This next sheet finally transitions into the more or less final look for the Shirt Tales, as well as featuring the full main and final cast of characters that would see the brand make the jump from stationary to animation (with the inclusion of Digger the mole.)  This sheet was released in 1982…

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Also, I love the way they worked the rainbows into that one above. Especially Rick’s badass rainbow wing hat.  So this next one is a sheet of banana-scented Shirt Tales stickers from 1982.  Not sure how many other scents there were in this series…

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And the last new sheet I have is this next one which goes full on into the cartoon look and feel of the Shirt Tales up to and including their awesome car and treehouse!  Note that each of the characters have different copyright dates…

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Since I’m posting all these new sticker sheets I figured I might as well also include the two sheets I shared way back in 2007…

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Last, but not least, this Halloween stick-r-treat sticker from sometime in 1982-83…

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There are probably like 6,000 other Shirt Tales sticker sheets that were released between 1980 and 1987 when the brand was active, but these are the nine I’ve been able to source.  I wonder if Hallmark has ever considered bringing this brand back?  Seems long overdue, and a quick search of the Hallmark site says, yes, yes it has started to make a comeback!

Peel Here & Scream, Day 19!

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Well, we’re almost two thirds into the 2015 Countdown to Halloween as there are only 12 more days until All Hallows Eve.  The past couple of days have featured some majorly cutesy stickers, so I thought it was time to switch gears back to something a bit more monstrous with this 1980 Hallmark sticker sheet…

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Sort of like the stickers I post last Friday, the illustrations on these are on the crude side, but I kind of love that about them, lopsided Frankenstein’s Monster and all.  My one question is why did they decide to add snakes to the mix?

Hit up Branded tomorrow for even more fun spooky stickers from the 80s!

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Peel Here & Scream, Day 18!

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I’ve sort of been saving the extra cute stickers for the weekends during this month of Halloween-y stickers at Branded, and today is hands down probably the closest I’m going to get to a Precious Moments-esque sticker sheet in the countdown.  This sheet is from Hallmark, circa 1986…

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Does it get any more precious than this?  Ghost mice with acorn wants for the win…

Swing back by tomorrow for something more monstrous as we crack into the third full week of the season!

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Peel Here & Scream! Day 12…

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Welcome back to week 2 of the Countdown to Halloween here at Branded in the 80s.  To kick things off I wanted to share one of my favorite all-time Halloween-y Hallmark sticker sheets from the 80s, these amazing designs from 1984…

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I absolutely freaking love these candy trick-or-treating designs!  It kills me that imagery of trick-or-treators is rare in vintage sticker sheets, but this sheets almost makes up for it. Remember to swing back by my metaphorical house tomorrow for more sticker treats.  And check out the Countdown to Halloween for a ton of other sites also handing out virtual goodies all month long!

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Peel Here & Scream, Day 11!

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Today’s Countdown to Halloween post is a another short but cute one as I take a moment to share another super cute set of stickers that are more adorable than creepy.  But they’re still heavy on the Halloween charm.  This sheet hails from 1982 and is another Hallmark sheet.  Is this the first Owl that’s graced this countdown?

1982 Hallmark

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Peel Here & Scream! Day 9…

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We’re nearing the end of the first full week of the Countdown to Halloween here at Branded.  Since I shared a sheet of pun-laden, gravestone-centric AGC stickers earlier in the week I thought it would be fun to share some Hallmark stickers that are in the same vein…

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The jokes on these stones are pretty groan worthy, like zombie groans, but I adore the heck out of the illustrations.  That vampire is freaking adorable!  These hail from 1984, by the by.

Come back around tomorrow for another installment of the Halloween-y sticker countdown and if you’re looking for more sites celebrating the season like mine, you can find a plethora of ’em with a metric ton of spooky content over at the Countdown to Halloween!

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Peel Here & Scream! Day 8…

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For today’s edition of Peel Here & Scream I’m going super traditional with a couple of Hallmark pumpkin sticker sheets.  They might not be the most exciting stickers, but they’re classics and I love ’em.  First up is this sheet from 1981…

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This second sheet is out of this world and hails from 1984.  Not exactly sure why these Jack O’Lanterns are in outer space, but I love, love, love them.  The only draw back on these sheet is the repetition.  At least that first sheet had about 14 different designs…

1984 Hallmark Halloween stickers 2

Remember to come back tomorrow for more Halloween-y sticker fun, and if you have a minute, head on over to the Countdown to Halloween website to scope out all the other sites participating in the 2015 blog marathon festivities!

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Peel Here & SCREAM! Day 5…

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It’s the start of the first full week of October and it’s been a great season.  The house is decorated, I’ve eaten my first Halloween Burger King Whopper, and I scoped out a bunch of fun new candy to buy this year for the trick or treaters.  So, surprise, surprise, but I have yet another sheet of vintage Hallmark stickers to share today for the Countdown to Halloween.  Keeping it chronological here is a sheet from 1984!

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As the decade moves on the illustrations are becoming less eccentric and more tight.  This sheet is cool because it seems to be aimed at teachers to use on homework and tests that got good grades.  Love that there were seasonal stickers for school work.

Swing back by tomorrow for more Halloweeny stickers, and remember to check out the Countdown to Halloween for a plethora of other sites participating in the month-long blogging insanity.

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Peel Here & Scream, Day 4!

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It’s the first Sunday of the Countdown to Halloween.  It’s been a pretty good October so far.  The girlfriend and I decorated our place yesterday so there’s plenty of spooky stuff and orange lights all around the house.  Really getting into the spirit.  Today I have another Hallmark sticker sheet to share, this time from 1983.  Again, the illustration work on these is really fun and very much of the early 80s.  Just look at that ten ton chin on the witch in that top left sticker!  Love it.

1983 Hallmark

Tomorrow starts the first full week of the month so check back by for some more Halloweeny sticker fun. Though I’m not helping to run it this year, I urge anyone who digs this kind of season blog fun to check out the official Countdown to Halloween site for a list of hundreds of other sites participating in the month-long madness.

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Peel Here & SCREAM! Day 3…

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Welcome back to the Branded in the 80s Halloween Sticker Spooktac…er…actually I’ve decided to rename the countdown this year at the totally on point suggestion by my good buddy Paxton (of the Cavalcade of Awesome and my co-host on the Cult Film Club)! He came up with the Peel Here & Scream idea and I’m running with it.  Anyway, It’s day three and I’m moving right along through my favorite decade, this time to 1982 and yet another Hallmark monster-filed sticker sheet…

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This sheet is similar to the one I shared yesterday, but with a slightly cleaner illustration style.  I love the inclusion of the London After Midnight-esque vampire and the grave-digger skeleton.  Also, patches must have been huge in 82 because practically every character on this sheet has some sort of patch on their garments.  Now that I’m thinking about it I love the look of patches on a ghost as it reinforces the who entity under a sheet visual.  The one aspect of this sheet that’s off is the glaringly inappropriate wizard character.  Sigh, c’mon Hallmark, get your act together.  Monsters or bust!

Come back by tomorrow for another piece of vintage Halloween sticker ephemera, and be sure to head on over to the Countdown to Halloween to check out a metric ton of other sites participating in this month-long celebration of spooky goodness.

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