Tag Archives: goonies map

Pop Culture Cartography Revisited

Almost two years ago I dug through my books and piles of ephemera to gather together my collection of pop culture maps from all sorts of different fantasy and movie worlds including cartography from the Thundercats, Willow, Fraggle Rock, The Princess Bride, The Smurfs, Dark Crystal and of course my favorite, The Goonies.  Well, this past month I discovered that there are two different versions of the map from the Goonies.  Not only is there an actual map in the film that leads the way to One-Eyed Willie’s pirate treasure (which I have a pretty darn cool replica of hanging in Branded HQ), but there was also a rather rare piece of mail-away, ephemera that was offered by Hi-C back in 1985.

Scan courtesy of Dan Goodsell (the rad artist behind Mr. Toast!)

Called the Goonies Story Card Adventure Map, this mail-away freebie was a giant fold-out map that had a very unique way of presenting the various locations from the film as well as illustrating the plot at the same time.  This thing was gargantuan at almost 4 feet long and almost a foot high.

But before I dig into that I want to thank the gracious Dan Goodsell of the World of Mr. Toast for allowing me to showcase his scan of the above Hi-C can label.  I’m sure I’ve talked about this before, but there are a handful of seriously awesome folks like Dan who have spent considerable amounts of time and money procuring, collecting, and archiving rare ephemera.  On the face of it these digitized collections provide an unbelievable insight into packaging that is a priceless archive for graphic artists, not to mention acting as a visual connection that generations of people can connect over via our cultural shared nostalgia.  But these collections often hold clues and keys that unlock all sorts of other mysteries for fans of pop culture. When I first stumbled upon the Goonies Story Card Adventure Map I didn’t realize that there was more to the map.  But after doing some research and finding the awesome Hi-C scan of Dan’s I was able to fill in some of the gaps that I was looking for. Without these archives, or blogs and sites that freely share their collections of vintage scans it would be impossible to put the pieces of the past back together.  So again, I want to thank Dan for being a super cool dude and letting me share this piece from his collection.

So what is this Story Card Adventure Map that I’m so excited about?  Well, as part of the Goonies merchandising push back in 1985 Warner Bros. partnered with the Coca Cola Company to offer these free map and card sets either via a mail-away promotions on the cans of Hi-C, or from in-store displays.  If you snagged one of the foldout maps in the store you had to collect the story cards that were printed on the Hi-C juice can labels (see above), whereas if you mailed away for the map it was shipped complete with the 24 card set included.


Between the cards and the flavor text on the map you can relive the plot of the film scene by scene, and location by location.  But even without the card set that map is really cool because it addresses one of the weird spatial mysteries presented in the film, which is where exactly these underground tunnels and caves are located in relation to the above ground landmarks in Astoria (or at least the Astoria presented in the film…)


Unfortunately this map wasn’t designed to answer those spatial questions specifically, but because of the way that it’s laid out it hints at how a lot of the films locations are laid out and how they connect to each other.  Also, as a bonus bit of interesting area layout imagine all that space from the country club on the top left out to the Goondocks on the top right being covered in a newly constructed golf course. I’m guessing the 9th and 10th holes would have been located along the shore right where that neighborhood stands.  Stupid Troy and his dumb dad…


Not only did this map generally reveal the location and proximity of landmarks in the film the included story cards and character bios on the back of the map also revealed other obscure details of the film like all of the characters full names.  Did you know that Data’s real name is Ricky Roper?  That Chunk’s last name was Cohen (which was also the actor’s actual last name, Jeff Cohen.)  That Andy was short for Andrea?  There’s also some more backstory revealed such as confirmation that Stef and Mouth dated for a bit before the film.  Or that at 13, Mikey is the youngest Goonie which puts the other three at, at least 14 and places all of them in the 8th grade most likely.

Do these details actually matter?  No, but they’re still cool bits of trivia for any diehard fan for sure.  As far as pop culture cartography goes, this map may have just taken the number spot as my favorite ever…


Pop Culture Cartography

I was recently flipping through a few of my issues of ThunderCats magazine (as you do) and decided to finally remove and unfold some of the included posters that each issue contained.  Most of them are pretty bad, awkwardly painted versions of the characters in a sort of collage, but one of them kind of blew my mind.  It was a full on map of 3rd Earth!

Map of Third Earth

It looks like it’s pretty much strict to the season one stories as there’s no mention of the Lunataks, but it’s still pretty damn amazing.  I love knowing that the Ro-Bear Berbil village was right behind Cat’s Lair and that Castle Plun-Darr is out in a little peninsula.  I shared this scan on the Branded facebook page and on Instagram and when I was talking to folks about it, it reminded me that I had a couple other pop culture maps in my collection.  The first one that sprang to mind was another magazine centerfold, though this time it was from issue number four of Muppet Magazine from 1983…

Fraggle Map Muppet Magazine Issue 4 Fall 1983

The lands of Fraggle Rock!  Of course, this is just the immediate vicinity of the day to day Fraggle wanderings and doesn’t account for the vast lands of “Outer Space”, but I have to assume that Uncle Traveling Matt has this covered and is working on more maps…

Of course, my favorite map in my collection is a replica of One Eyed Willie’s treasure map from the Goonies.  I have it handing on my living room wall right next to a nifty portrait of the Fratellis by Matthew Luxich, a replica of the doubloon, and a print by Scott Fuller.

Goonies Art

goonies map

After wracking my brain I also realized that I had a map of Nockmaar from the film Willow that was in an old Sourcebook that I used to have….

Map of Nockmaar Willow

…as well as a pretty rad map of the Smurfs’ village that was an insert in the really cool World of the Smurfs book I reviewed a few years ago!  Though the Smurf book is out of print, it’s is still pretty easy to snag over at Amazon.

Smurf Village Map

Talking about these on Facebook, the super rad Douglas Bodine sent me scans of an amazing map of the world of The Dark Crystal!  The map was included in an old storybook called The Tale of the Dark Crystal

Dark Crystal Map

The last piece of pop culture cartography that I have is the map that was included in William Goldman’s The Princess Bride (which I totally forgot about until my girlfriend Jaime pointed it out…)

princess bride

I bet these would look pretty awesome framed and on the wall (well, I know the Goonies map does for sure.)  It also has me wondering what other cool pop culture maps are hanging around out there.  I know that a series of maps for the lands in the Masters of the Universe were just released with the MOTU Classics figures including Eternia and Etheria.  I’d love to get my hands on those.  So, any other cool pieces of cartography that are 80s-centric?