Tag Archives: Bonkers

It was finally time to up my watch game…

It feels really good to be able to finally start catching up with writing articles here at Branded.  Over the past few years there’s been a lot of changes in my life behind the scenes, and in particular a lot of stuff has been going on over the last six months including helping my girlfriend sell her townhome, securing a new job, and the one that has been the most frightening and fulfilling, buying my first house.  But the dust has begun to settle, I’m in the middle up setting up a new and improved Branded HQ, and I can get back to what I’ve missed the most, writing about all kinds of fun 80s junk.  In fact I’m currently having a blast revisiting some of the cool stuff I’ve acquired that I’ve been meaning to write about.  For instance, a very cool new (well, vintage) watch that I’ve been wanting to reconnect with for the last 25 years…

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Back around 1985 or ’86, I was pretty obsessed with getting my hands on the amazing transforming robot watch depicted in the Bonkers candy ad above.  I first saw these in the little red candy and trinket vending machines at my local Pizza Hut as the “main” prize, the one thing you could get out of the machine for a quarter where you’d actually be getting more than your money’s worth.  I can’t count how many quarters I sunk into these machines only to get endless amounts of plastic army men, colorful puffballs with glued on felt feet and googlie eyes, or generic pencil topper erasers.  I was never a lucky kid when it came to winning stuff like this.  And here’s the thing, from my estimation at the time, you had to either win one of these robot watches or convince your parents that it was safe for them to send a check or cash to Nabisco to score one.  Lets just say that I could never get my parents to believe that these comic ads were not a scam.

At the end of the day I did eventually end up getting one of these watches by trading some Garbage Pail Kids to a friend, though it didn’t have the watch band and it looked like he had chewed on the little blue and red buttons on the front.  None the less I cherished that red robot watch and kept it in my pocket for years.  It didn’t matter that the one I had was used, or that it wasn’t an official Kronoform watch (a fact I wouldn’t even be aware of until 20 years later when I really started getting nostalgic for my youth.)  I’m not sure what happened to my specific watch, but for the last 10 years or so I’ve been yearning to get a new one.  The thing is, they’re kind of rare and when they do pop up on eBay they’re kind of outrageously priced.  So I’ve been biding my time, waiting for the right opportunity.  That opportunity happened a couple of months ago after I posted the Bonkers advertisement above on my instagram account.  I mentioned how I wanted to get my hands on one of these and a very kind gentleman from Canada that goes by the handle No_Thriller had just scoped one at his local toy/comic store.  After working out the details No_Thriller picked up the watch for me and then shipped it down to the states where I was eagerly awaiting its arrival!  And yes, that is also an awesome Steve Nazar signed print of the T&C characters in the background that my good bud HooveR sent and that also arrived that day…

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Not only did this one still have the watch band fully intact, it was a beautiful almost brand new official Takara Transformers Kronoform release!  Also, it still worked (the super kind No_Thriller was nice enough to replace the old battery before shipping it.)  Even though this one isn’t red, I still love it to pieces…

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This also reminds me of that piece I wrote about having a crush on Helen Hunt’s character Lynne Stone form Girls Just Want to Have Fun if for no other reason that she also wore a sweet red robot watch in that flick.

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Now maybe if I can ever build that time-traveling-DeLorean I can go back in time and ask her out to the prom.  I mean we have the same taste in Transformers watches, that’s all that matters right?

Bonkers will be bonking you out again soon!

5741481453_25e5050515_oSo, the scuttlebutt in the independent candy world is that Bonkers are set to make a triumphant return to the market sometime this year.  On the heels of their relaunch of the Astro Pop, the reformed Leaf candy company has been hard at work to follow up that re-issue with the long lusted-after chewy fruit candy with the patented “Extra Flavor Boosted Center”.

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There’s been rumors of the confections return for the past three or so years, but after launching a Bonkers Facebook page this past January it seemed like the this time it might be for real.  After teasing with some rough shots of Photoshopped packaging, they finally revealed a first look at the candy this morning…

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It’s been roughly seven years since I last waxed nostalgic for my all time favorite extinct candy here at Branded, and it’s probably been about 25 years since i last had the opportunity to enjoy them.  At some point, no matter how alluring the memories are, no matter how fond one was for some treasure lost, you have to move on and let what’s past lay in the rear view mirror growing fainter with ever year.  I should know, being a self confessed nostalgia junkie, the tighter you try to hold onto things long gone the harder they are to get a true grasp on.  The past is like a wisp of smoke, pretty, out of focus and lingering, but as soon as you reach out for it, it breaks ups.  Dissipates.  In my mind there is a pantry of lost edibles, branded, packaged, preprocessed food stuffs that no longer exist and haunt my taste buds.  Sour Cream & Onion Quackers crackers, Thunder Jets Fruit Snacks, Hi-C Ecto-Cooler, and Bonkers candy.  I’ve tried to find replacements (Annie’s Sour Cream & Onion Bunny crackers don’t hold a candle to Quackers for the record), but it’s the closest thing to “chasing the dragon” I’ve experienced nostalgia-wise.  I will say that I had a lot of fun trying to recreate Hi-C Ecto-Cooler that one time though.

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But wait a second, didn’t I kick this article off by announcing to the return of Bonkers candy?  Yes, yes I did, and I’m certainly not trying to put a damper on that news.  Trust me, when it comes to this news I’m probably one of the most excited folks I know.  But as intensely curious as I am to get my hands on this fruity Lazarus, I can’t help but realize that as hard as I might try, I can’t really remember what these tasted like.  Sure, the general idea is there.  I remember they were softer than Starburst, and even more so than Now and Laters.  They weren’t as sour as L&L’s, and taste much more natural than Laffy Taffy.  But at the end of the day I have to be honest, I just don’t remember.  So no matter how excited I am, I kind of have to temper it with the thought that I won’t be reliving my Bonkers eating past much as buying the brand.

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The main thing that sparked this thought is that Leaf is having a contest to send some pre-release samples out to fans to taste-test.  I’d love to be picked, but it made me think about the fact that when all is said and done I wouldn’t be able to give a particularly objective opinion on how authentic the new recipe is.

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That aside, I’m curious about the pictures above because there’s a mystery flavor mixed in that bunch.  I see the Strawberry, Orange, Grape and Watermelon varieties, but I’m not sure what the yellow and green fruit chew is.  Is it a lemon/lime?  Banana/Kiwi?  It’s certainly not chocolate, the other announced flavor…

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So, anyone out there with a photographic memory or an intensely detailed journal of their tastes experiences from the 80s that has a confident idea of what these used to taste like?