Tag Archives: 80s Stickers

Peel Here #114: Gordy Scratch ‘n Sniff stickers!

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As I get older I often wonder how much the elementary school experienced has changed for kids over the last 30 years.  I mean there are some obvious advancements in technology with tablets and smartphones in the home that have kids pseudo-computing and interfacing with software at a much younger age, but the basic curriculum and environment has to be pretty much the same right?  I mean for pre-K to 1st grade there has to be a lot of glitter, paste, construction paper, safety scissors, crayons, and macaroni art right?  Then you move on to that sweet D’Nealian newsprint writing paper with the blue and red guidelines right?

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I guess what I’m getting at is that I wonder if kids still get cool stickers on their graded homework and tests if they did a good job?  This was such a staple of my youth that I can’t imagine a world where this no longer applies.  One of the reasons that I was wondering is that it occurred to me the other day that I don’t think there are any companies making scratch and sniff stickers anymore.  Granted, I’m not trolling the school supply warehouses, but S’nS stickers aren’t being stocked in Hallmark stores or at places like Target or Walmart as far as I can tell.  So it’s kind of sad to think that kids may not be getting their papers back with a sticker that smells like gasoline or peanuts…

Well, anyway, I’ve written about scratch and sniff stickers at length before, mainly focusing on my personal favorite brand of stickers from my youth, Trend.  Back when I was first working on my Peel Here column I did a four part series on my collection of Trend stickers (Part 1, Part 2, Part 3, & Part 4), and I pretty much hit on my favorite stickers and scents (man oh man do I love the smell of a gasoline scratch and sniff sticker.)  I also did a column on my collection of CTP scratch and sniff stickers which I don’t remember quite as well from childhood, but I know they were pretty damn popular (along with Mello Smello and the originator, 3M.)  For years I assumed that those were the big brands in sniff stickers, but after doing some digging recently I found another company that was producing sniff stickers in abundance in the 80s called Gordy.  They did a large series of Big League Chew, Bubble Yum, and Tootsie Roll-branded sniff sticker sets, but the stickers that really grabbed my attention recently are their in-house sniff stickers in the more standard 50-cent-piece size…

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These stickers came in sets of thirty six Smelly Packs, with two sheets of eighteen stickers, each sheet featuring three scents for a total of six scents per pack.  This was a lot different than the rest of the companies making scratch and sniff stickers which tended to keep the stickers limited to one scent per pack.  So these Gordy sets were really geared towards the sticker collector to maximize their collection.

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From the research I’ve done and the stickers I’ve been able to acquire I think there were about 72 different stickers in this series (I’ve only been able to get my hands on 57 of them though…

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Though Trend stickers will always have a special place in my heart because that’s the brand and imagery I have the most intense nostalgia for, I think these Gordy stickers are quickly becoming my favorites.  First off the artwork on the stickers is amazing and way more in the realm of cartoonist’s rendering from the Sunday comics than just the straight up doodle-style of Trend…

Gordy Scratch and Sniff 19

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…but there was also a whole heck of a lot more interesting, horrid and weird scents!  Where as Trend had a few “bad” smelling stickers, Gordy is packed full of examples like Barn Yard, Booze, Sewer, Dead Fish, Garbage, and Bad Breath!

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These smelly stickers are the equivalent of what Bernie Bott’s every flavor jelly beans are for kids today.  I’m surprised there wasn’t a vomit sticker, though granted, there are still 15 stickers I haven’t accounted for…

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Getting back to the cartoonist style of the illustrations, so many of these drawings remind me very much of the work of Evan Dorkin in his Dork series of comic books.  I mean, just look at these Raspberries below!

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That isn’t to say that there weren’t a ton of “good” scents too.  I also love that the drawings aren’t gender specific for the most part.  These more “girly” scents below feature some fun artwork that I think boys or girls growing up in the 80s would have dug…

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I also think the sets that were released are interesting.  All of these scans are fresh off the exact sheets they were originally sold in, so in some cases the trios make sense (like Perfume, Rose and Lilac), bu then you also have sets that are kind of insane combinations (like Raspberry, Blueberry and Tuna Fish?!?)  Then there are some that were just way ahead of their time like this combination of pastries, pies, cakes, and bacon.  Yeah, Gordy knew bacon was going to invade this market in the coming years…

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I like the tone of the humor in some of these stickers as well, like the fact that the Lemon sticker had a joke about getting a shitty car…

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…or that coconut is another term for crazy.

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And finally, a sticker that I’ve shared before when the super rad Belle Dee sent me scans of her childhood sticker collection a few years ago.  Probably the sexiest, most inappropriate for kids sticker that I’ve ever laid eyes on.  Behold, the majesty of the Gordy Banana sticker, which is just, well, bananas!

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Peel Here #113: Finally, Rainbow Brite

4560287382_404990f06c_oAfter breaking out the TV Guides recently and writing about the 1986 Fall Preview issue it got me thinking about a handful of the other columns here at Branded that I haven’t touched in years.  There was a time when I was buying vintage stickers left and right to share here at the site, but I had sort of hit a wall about 6 years ago when the vintage sticker market began to boom and the prices on the secondary market were getting insane.  Things have cooled down a bit over the last couple of years as the cultural nostalgia has begun shifting its laser focus from the 80s on to the 90s, and the prices have started to fall a bit.  Granted, not enough that I can justify completely diving back into vintage sticker collecting, but enough that I occasionally pick up some new stuff from time to time.

One of the 80s era branding holes in my sticker collection that I’ve been meaning to fill for years is Rainbow Brite.  I remember watching the movie (RB and the Star Stealer) and loving it, but being a boy I never had any of the plush or PVC figures, so it’s one of the series that I’m mostly unfamiliar with.  With the recent news that there is a new cartoon launching, I thought it would be fun to share some of these vintage Hallmark sticker sheets I picked up awhile ago that were released back in 1983…

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Sort of like Strawberry Shortcake there seems to be a ton of color-themed characters in the series, and a good chunk of them are featured in these stickers sheets.  Above we get some examples of Canary Yellow, Patty O’Green, and Red Butler along with the fluffy white Sprite Twink.  Of course there’s also Rainbow Brite herself, and below we get to see her stallion Starlite…

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I thought it was cool to see this villain specific sheet as well featuring Murky (the evil Super Mario looking guy) and his bumbling fuzzball of a sidekick Lurky.  I love their sweet doom buggy/go-cart ride as well!

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Here are some more of the Sprites including Romeo (the red one), OJ (the orange one), Spark (the yellow one), Lucky (the green one), Champ (the blue one), and I believe IQ (the purple one)…

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I’m assuming these were released all throughout the year as I found some for Valentines day (below) and summer beach-y fun (above)….

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…as well as amusement park fun like this next sheet.

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And finally we have something that’s seasonally appropriate for today (being the beginning of December), a Christmas sheet!

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Now, I wonder if there were ever any puffy stickers?  Or fuzzy, faux-felt stickers for the Sprites?!?

Happy 2013 Halloween from Branded in the 80s!

Well, we made it though another Halloween season.  I want to personally thank everyone who follow my countdown this year via the site, facebook, instgram, and twitter, and I hope each and every one of you has a monster haul of candy this evening.  Do what you can to avoid Endless Mike and the pumpkin-smashing Hallo-Weenies, compliment Bill Haverchuck on his rad Bionic Woman costume if you see him, and remember to stop by the pumpkin patch and say “hi” to Linus (he needs the encouragement.)

So, to end this countdown of vintage ghoulish Garbage Pail Kids with a bang, here are some very seasonally appropriate sticker cards!  First up, from series four comes 153a&b, Jack O. Lantern and Duncan Pumpkin painted by David Burke!

31 - Jack O Lantern

You have to give props to a kid who can carve their own face so well!  Next up is a gross later entry in the GPK cannon, stickers 438 a&b, Hallie Ween and Trick or Tricia, which hail from series eleven and were painted by Tom Bunk!

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Alright folks, everyone have a safe and awesome Halloween!

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

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Day 30 is alive, ALIVE!

We’re up to the, uh, eve of All Hallows Eve, and have the final classic monster of the 2013 Garbage Pail Kids Halloween Countdown.  Not only is this the final last of the classic monsters, it’s also my personal favorite monster, Frankenstein’s monster to be precise…

30 - Frank N Stein

Stickers 112a&b, Frank N. Stein and Undead Jed hail from the 3rd series and feature artwork by Tom Bunk (seriously, those dimples always give it away.)  What is it about hulking monsters and pink and purple pants?  Maybe it’s why they’re always so pissed?

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

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Day 29′s Halloween GPK will have you howling at the moon!

We’re moving right along with yet another classic GPK monster for day 29.  Creeping out of the third series we have stickers 116a&b, Eerie Eric and Berserk Kirk!

29 - Eerie Eric

I’ll be honest, I wanted to keep the classic monsters together for this countdown, but I also wanted some of my favorite pieces of art to fill the last week of the countdown and these Tom Bunk paintings just aren’t some of my favorites.  Though I respect him as an artist, this card in particular just feels off to me.  Bunk’s kids are a little more static and “hard” (it’s those dimples!), a little rougher around the edges and this werewolf just doesn’t get me howling.  It never really did.  Even though, I’m glad there was a werewolf in at least one of the sets and he’s not horrible, just not my cup of wolfs-bane tea…

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

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A Nasty Way to Kick of the Last Week of the Countdown!

Kicking off the last partial week of the 2013 Countdown to Halloween with the head vampire, so to speak, sticker number numero uno, 1a&b, Nasty Nick and Evil Eddie!

28 - Nasty Nick

The concept in this painting is just so perfectly beautiful.  As a parody of the Cabbage Patch Kids, to have a Vampire kid seducing a Barbie Doll is just, so, darn, perfect.  My only complaint with the art in this one is that the bat, star and moon muddle up the image and aren’t needed in the slightest.  Series one, John Pound.  Sigh…

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

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GPK Halloween Countdown Day 27 wants to suck…his own blood!

For the last weekend day of the countdown I decided it was nigh time to share a true vampire; the Bat creature from before was vampish, but this guy is pretty hardcore!  Sticker 411a&b, Van Pire and Bud Sucker…

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These suckers hail from the 10th series and were painted by the talented James Warhola.  I love this concept of sucking blood from an IV like a Capri Sun pouch!  Since this is such a specific concept I thought it would be fun to share another variation that was just release last year as a part of the newer GPK magnet card sets (as well as a bonus vampire!)

27 - Van Pire extras

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

2013 Franken Berry 200

Halloween Countdown Day 26 will put a spell on you…

We’re up to the last Saturday in this year’s Countdown to Halloween, and I’ll be ramping up to my favorite holiday by sharing some more classical, monster-y GPK fun!  Today, we’re going all the way back to series one for a pair (does two make a coven?) of witchy sisters, stickers 16a&b, Weird Wendy and Haggy Maggie!

26 - Weird Wendy

This one is filled with enough Halloween-y imagery to choke a newt, and was again painted by the amazing John Pound (starting to run out of positive adjectives for the guy!)  This is one I have an over-sized card of hanging in Branded HQ, right near my Dead Ted and another card that’ll be popping up on the countdown soon…

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

2013 Yummy Mummy 200

GPK Halloween Countdown Day 25, You’ve got the Body, He’s got the Brains….

Though there were a few obvious pop culture references in the GPK series from the start, they didn’t start getting super overt until towards the end of the run.  Not that I’m against it, in fact, I’m kind of sad that the following Freddy Kruger homage is the only “branded” horror icon to really show up in the GPK universe…

25 - Claude Flesh

Stickers 617a&b, Claude Flesh and Slasher Asher, made their debut in the final series (15) back in 1988, and was painted by long time artist Tom Bunk.  Not only was this the final series, but these cards were also some of the final in the original numbering scheme (if you haven’t noticed, the number picks up from set to set…)  I really like this card and the art, not just for the Freddy reference (which is rad), but because it’s also simple and straight forward, and in a way a callback to the original series stickers.  I’m also glad that bunk chose a darker palette for the painting, side stepping a super gaudy red and green sweater and sticking with something a lot more moody and atmospheric.

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

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Day 24′s monster will destroy your city!

After today there are only 7 more days till Halloween!  In honor of that I think Godzilla should destroy a city or something.  Or at least I can share this parody of Godzilla destroying a city or something…

24 - Fryin Ryan

Stickers 54a&b, Fryin’ Ryan and Charred Chad hail from the second series of Topps’ Garbage Pail Kids.  I remember pulling a Fryin’ Ryan from a rack pack of mixed 2nd and 3rd series cards back in the 80s and I was so excited.  This was one of my first monster GPK stickers from that series if not ever.

Once again, I’m also helping to organize the annual Countdown to Halloween alongside the tireless and super cool monster kid John Rozum. So if you like what I’m doing over here, you might want to head on over to the Countdown site and check out the huge list of other sites participating in this year’s spooky festivities. There’s also a like-minded sister collective called Blog-O-Ween being put together by my pal Cody, the Crooked Ninja Turtle Sensi. Be sure to check them out as well.

2013 Count Chocula 200