Peel Here #115: Gizmo Caca….so Toilet Paper…


By Shawn Robare

4560287382_404990f06c_oI often describe the 80s as the pinnacle of pop culture brand merchandising; a time when no promotional idea was off the table no matter how weird or nonsensical.  Case in point, in the summer of 1984 Warner Bros., in conjunction with Amblin Entertainment, released Joe Dante’s Christmas horror masterpiece Gremlins in theaters.  The merchandising push for the film was huge with a plethora of products and tie-ins like lunchboxes, toys, bed sheets, cereal, pajamas, and even candy bars.  By far the weirdest promotion was a series of mini sticker sheet pack-ins with Scott Toilet Paper!

Scott Toilet Paper Gremlins Stickers 1984 1

Don’t get me wrong, I think this is pretty damn awesome and I wish toilet paper companies still had these sorts of neat promo items.  I mean we all have to buy it, so it might as well come with free stickers for the new Nick TMNT cartoon or Guardians of the Galaxy flick right?!  But who exactly was this promotion aimed at?  I mean kids aren’t making the TP purchasing decisions in the household and if I had to guess, anyone old enough to be buying their own TP in 1984 was probably not the target audience for this flick.

Anyway, there were four different mini sheets of two stickers available featuring Gizmo, Stripe, and Billy…

Scott Toilet Paper Gremlins Stickers 1984 2

As a last thought on this promotion, considering that the toilet paper in the scan above has designs on it, how cool would it have been if the designs were of Gizmo and Stripe?!  Gizmo caca, or Gizmo meet caca… ;)

Since it’s been awhile since I’ve been posting Peel Here columns regularly and Gremlins stickers in general, here are a couple of other sticker sheets I’ve added to my collection in the last few years.  These were released by Hallmark back in 1984…

Hallmark Gremlins Stickers 1984

I love the slightly cartoon-y illustrations in the above sheet, though I think Stripe is way too chipper.  And is he playing with the same little clown dolls that Rickey was playing with in Better Off Dead on Christmas morning?  Weird…

ricky-etc

This next sheet is all about Gizmo cuteness.  It’s kind of hilarious how cute these sticker sheets skewed considering how demented the film actually is…

il_fullxfull.454245522_lyu7

  • jeremyJB

    In the sticker with the clown doll, Strip even appears to be wearing glasses.

  • I believe what Ricky is playing with is a Monchhichi doll, which were monkey-like creatures made up to look like all sorts of things, clowns included. My sister had a clown Monchhichi just like Rickey’s.

    • Yeah, I rewatched the segment and saw that it was in fact a Monchichi. That being said, both are still frightening ;)

  • I remember those stickers well. Thanks for the stroll down memory lane.